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©  D.R.
Brazil: Puma extends kit supplier contract with Botafogo until 2016

The German sportswear company Puma has extended its partnership with Botafogo (Brazilian Serie B), announced the Rio de Janeiro club on 07/04/2015. Puma has been the kit supplier to the club since the 2012 season. The brand has extended the contract, which was to expire in December 2015, for one…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 38861
• Published on 09/04/15 at 18:00
©  D.R.
Shirt Sponsorships of European Top 5 clubs in 2014-15

News Tank publishes a study on the market for shirt sponsors in the five major European championships in 2014-15 (Liga BBVA, Barclays Premier League, Bundesliga, Serie A TIM, Ligue 1). The report presents an analysis of the shirt sponsor contracts of the 98 Top 5 clubs, the number of advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 38820
• Published on 09/04/15 at 14:20
©  D.R.
Serie A: Kappa could replace Macron as the equipment supplier to SSC Napoli in 2015-16

The Italian sportswear company Kappa could replace Macron as the kit supplier to SSC Napoli (Serie A TIM), announced several Italian media outlets on 07/04/2015. Kappa have reportedly proposed a five-year contract (2015-16 to 2019-20) to the club. The agreement with Macron, which expires in June…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 38750
• Published on 09/04/15 at 09:25
©  Hannover 96
Bundesliga: Hannover 96 shirt sponsor Heinz von Heiden offers a house to promotion winners

The German house construction company Heinz von Heiden, the shirt sponsor of Hannover 96 (Bundesliga), are offering, in the context of their partnership with the club, a house worth €200,000 as a prize if participants can kick a ball into a cement mixer from a distance of 11 metres, announced…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 38699
• Published on 08/04/15 at 18:45
©  D.R.
Le Coq Sportif will be the kit supplier of AS Saint-Étienne and ACF Fiorentina in 2015-16

The French brand Le Coq Sportif will be the kit supplier of AS Saint-Étienne (Ligue 1) and ACF Fiorentina (Serie A TIM) from the 2015-16 season, said Philippe Erard, the president of Airesis, the owner of the holding company of the brand, alongside the publication of the annual report of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 38631
• Published on 08/04/15 at 14:50
©  D.R.
New Balance becomes the new kit supplier of Costa Rica until 2022

The American sports equipment brand New Balance has become the kit supplier of Costa Rica for eight years (2015-2022), announced the FCF (Costa Rican Football Federation), on 07/04/2015. New Balance replaces the Italian brand Lotto Sport, who had been under contract with the Costa Rican Federation…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 38683
• Published on 08/04/15 at 13:20
Indonesia: The Qatari bank QNB to be the title sponsor of the Indonesian league until 2017

The Qatari bank QNB (Qatar National Bank) has become the title sponsor of the ISL (Indonesia Super League) from the 2015 season until the end of the 2017 edition of the championship, announced the company on 03/04/2015. The competition will henceforth be known as the QNB League. The championship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 38662
• Published on 08/04/15 at 10:50
©  D.R.
Olympics: Japanese company Asics becomes the official sporting goods supplier to Tokyo 2022

The Japanese sports goods manufacturer Asics has become the 10th Gold Partner of the Olympic and Paralympic Games in Tokyo in 2020, announced the organising committee on 06/04/2015. Asics will provide uniforms for the Japanese Olympic and Paralympic delegations and uniforms for the volunteers of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 38572
• Published on 07/04/15 at 15:14
©  OM
Ligue 1: Intersport extends with Olympique Marseille for the season 2015-16

The sporting goods retailer Intersport has extended its partnership with Olympique de Marseille (Ligue 1) for the 2015-16 season, the club announced on 03/04/2015. Intersport has supported Marseille since the 2010-11 season and has appeared as one of the club's shirt sponsors from 2012-13…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 38505
• Published on 07/04/15 at 10:44
©  D.R.
La Liga: Japanese company Nichiban (adhesives) becomes a partner of FC Barcelona in Asia

The Japanese company Nichiban, which specialises in adhesive technologies for paper products, has become a regional partner of FC Barcelona (Liga BBVA) for Asia, announced the club on 02/04/2015. The company, founded in 1918, will target three countries for its actions with Barcelona: Japan, South…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 38464
• Published on 03/04/15 at 16:19