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©  D.R.
The Portuguese Cristiano Ronaldo (Real Madrid) becomes an ambassador of PokerStars (online poker)

The Portuguese international Cristiano Ronaldo (Real Madrid CF) became an ambassador of the online poker platform Pokerstars, 27/05/2015. Ronaldo will participate in the marketing campaigns of the brand and participate in events and online poker tournaments. "One event planned for later this year…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 42967
• Published on 29/05/15 at 17:07
©  Linkedin
MP & Silva: William Mao appointed vice-president for digital operations for the Americas

The American William Mao was appointed vice president for digital operations for the Americas, announced the marketing and media rights agency MP & Silva on 28/05/2015. His role will be to support the "strategic expansion around opportunities in sport on VOD, IPTV, OTT, live streaming, video clips…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 43000
• Published on 29/05/15 at 14:00
©  D.R.
Bundesliga: Bitburger (beer) extends partnership with Borussia Mönchengladbach until 2022

The German beer brand Bitburger has extended its partnership with Borussia Mönchengladbach (Bundesliga) until June 2022, announced the club on 28/05/2015. The two parties have been partners since the 2011-12 season.Bitburger will continue its exclusive beer distribution at Borussia Park (59,700…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42958
• Published on 29/05/15 at 11:30
©  D.R.
Video games: EA Sports announces the presence of female teams in FIFA16

The US / Canadian video game publisher EA Sports has announced the presence of 12 women's national teams in FIFA16 edition on 28/05/2015. The 12 teams will be: Germany, USA, France, Sweden, England, Brazil, Canada, Australia, Spain, China, Italy, and Mexico. The game maker wishes in particular to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 42927
• Published on 29/05/15 at 10:30
©  D.R.
Premier League: PZ Cussons (consumer goods) becomes a partner of Manchester City in Nigeria

PZ Cussons, an English group that owns brands specialising in hygiene, cosmetics and nutrition, has partnered with Manchester City FC (Barclays Premier League) in Nigeria, announced the club on 26/05/2015. PZ Cussons will activate its partnership with the English club through three of its brands…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42882
• Published on 29/05/15 at 09:30
©  D.R.
Liga BBVA: beer brand Estrella Damm extends with RCD Espanyol until 2018-19

The beer brand Estrella Damm has extended with RCD Espanyol (Liga BBVA) until 2018-19, announced the Barcelona club on 26/05/2015. This partnership has existed for 25 years. Estrella Damm will continue to receive visibility on the LED advertising boards and exclusivity in the distribution of beer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42876
• Published on 28/05/15 at 17:59
©  D.R.
UEFA: South Korean company Hankook (tyres) extends deal with the Europa League until 2017-18

The South Korean tyre manufacturer Hankook extended its partnership with the Europa League for three seasons (2015-16 to 2017-2018) on 27/05/2015. The contract is valued at €6m per season, which is twice the amount paid for the 2012-2015 period. Hankook remains a second-level partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42889
• Published on 28/05/15 at 17:29
©  D.R.
FIFA partners express concern, US credit card company Visa threatens to withdraw its sponsorship

"Our disappointment and concern with FIFA in light of today’s developments is profound. As a sponsor, we expect FIFA to take swift and immediate steps to address these issues within its organisation. This starts with rebuilding a culture with strong ethical practices in order to restore the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 42844
• Published on 28/05/15 at 13:14
FIFA sponsorship revenues

FIFA is expected to exceed €300m in sponsorship revenues for 2014. The various partnerships for the 2011-2014 period will exceed €1.1bn in commercial revenue, a 39% increase compared to 2007-2010, which generated €791m. The six major FIFA partners' contracts increased by 61% from 2007-2010 to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79957
• Published on 28/05/15 at 12:42
Serie A 2015-16: real-time statistics, the fight against web piracy and international promotion

"We will start direct negotiations with interested parties for the sale of the international audiovisual rights to the TIM Cup and the Supercoppa TIM (Italian Super Cup) for the 2015-2018 period. It has also been agreed to establish of a video-tracking system from next season (2015-16), which will…
Domain(s): Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 42822
• Published on 28/05/15 at 11:30