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©  D.R.
Bundesliga: X-Tip (sports betting) extends its partnership with VfL Wolfsburg until 2018

X-Tip, a German sports betting operator, has extended its partnership with VfL Wolfsburg (Bundesliga) until the end of the 2017-18 season, announced the club on 15/05/2015. The contract is estimated at €1.3m per year. X-Tip replaced the Malta-based sports betting company Cashpoint in April 2014…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 41991
• Published on 19/05/15 at 11:28
©  adidas
Brazil: adidas and Umbro (five clubs each) are the main kit suppliers of the championship in 2015

The German brand Adidas and the British brand Umbro are, with five clubs under contract apiece, the main suppliers of the Brazilian Serie A for the 2015 season which started on 09/05/2015. The brand, which has three stripes as its logo, is the kit supplier to three major Brazilian clubs: Flamengo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 41812
• Published on 19/05/15 at 09:59
©  D.R.
Scotland: Ladbrokes (betting operator) becomes title sponsor of the Scottish League until 2016-17

Ladbrokes, the British betting operator, has become the title sponsor of the SPFL and the first four Scottish divisions from the 2015-16 season until the end of the 2016-17 season, announced the league on 13/05/2015. The annual amount of the contract is estimated at slightly over £2m (€2.8m). The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 41909
• Published on 18/05/15 at 12:32
©  D.R.
UEFA: FedEx (cargo carrier) to be the main partner of the Europa League from 2015-16 to 2017-18

FedEx, an American company specialising in international cargo transport, will be the main partner of the Europa League for three seasons (2015-16 to 2017-2018), announced UEFA on 15/05/2015.FedEx will obtain visibility on LED pitch-side advertising boards, as well as hospitality packages for all…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 41889
• Published on 18/05/15 at 10:13
©  D.R.
Ice Hockey: Thalys (transport) becomes a partner of the 2017 World Championships in Paris & Cologne

The rail transport company Thalys International has become an official partner of the Ice Hockey World championships that will be hosted in Paris (FRA) and Cologne (or Köln, GER) from 05/05 to 21/05/2017, announced the IIHF (International Ice Hockey Federation), on 11/05/2015. The contract was…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 41725
• Published on 15/05/15 at 16:55
©  Real Sociedad
Spain: Chinese firm Qianbao, shirt sponsor of Real Sociedad, wants to acquire a Liga Adelante club

The Chinese group Qianbao wants to purchase a Liga Adelante club, announced its president Zhang Xiaolei to the Spanish news agency Efe on 12/05/2015. "In China, we don't know as much about the sport as you do in Spain, and the best way to acquire this knowledge is learning the right way to run a…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 41786
• Published on 15/05/15 at 15:30
©  D.R.
Netherlands: American brand Under Armour becomes official supplier of AZ Alkmaar from 2015-16

The American brand Under Armour will become the official kit and equipment supplier of AZ Alkmaar (Eredivisie) from the 2015-16 season, the club announced on 12/05/2015. Under Armour will present the new official match and training kits of the club in July 2015.The brand replaces the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 41778
• Published on 15/05/15 at 13:25
Lagardère Unlimited: record turnover of €153m in Q1 2015 (+108.3%)

The marketing and media rights agency Lagardère Unlimited achieved a turnover of €153m in the first quarter of the 2015 fiscal year (which ended 31/03/2015), up 108.3% on a reported basis year on year (€73m), stated the French media group Lagardère on 12/05/2015. This is a quarterly sales record…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication, …
• Article # 41631
• Published on 13/05/15 at 15:49
©  D.R.
Bundesliga: Sprehe (meat) extends with Borussia Dortmund until 2017-18

Sprehe, the producer and distributor of meat products, extended its partnership with Borussia Dortmund (Bundesliga) until the end of the 2017-18 season, the club announced on 08/05/2015. Sprehe, which has been under contract with the club since 2009, remains the exclusive public caterer for meat…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41590
• Published on 13/05/15 at 11:44
©  D.R.
Premier League: Europcar becomes a partner of West Bromwich Albion

The British subsidiary of the French Europcar car rental company became a partner of West Bromwich Albion FC (Barclays Premier League), announced the club on 09/05/2015. Europcar, which also sponsors Arsenal FC (Barclays Premier League) until 2016-17, receives LED board visibility at the Hawthorns…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41587
• Published on 13/05/15 at 10:46