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©  DFL
Germany: clubs to market shirt sleeve space individually for the 2017-2021 cycle

Bundesliga and 2.Bundesliga clubs will each market the sponsorship space on the left sleeve of their shirts with a partner of their choice from the 2017-18 season, decided the General Assembly of the DFL, at a meeting in Berlin (GER) on 24/08/2016. The measure passed by the 36 German professional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 75702
• Published on 06/09/16 at 16:24
©  Puma
Puma: new Italy away kit presented in Bari via a 3-D fresco on the sidelines of the Italy-France

The FIGC and its equipment supplier Puma presented the new away shirt of the Italian national team with a "street art" activation via a 3-D fresco at the Piazza del Ferrarese, in Bari (ITA) on 31/08/2016. The "Azzurri" wore this kit for the first time during the friendly match against France…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 75569
• Published on 06/09/16 at 09:45
©  DFB
Germany: beer brand Bitburger extends its deal with die Mannschaft and the DFB-Pokal until 2017-18

The German beer brand Bitburger extended its deal as the premium partner of the DFB for two seasons (2016-2018), on 31/08/2016. This third level partnership allows Bitburger to display its non-alcoholic beer with "die Mannschaft", as well as the women's first team and male U-21 team. Bitburger…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 75597
• Published on 06/09/16 at 08:33
©  Opel
Serie A: Opel (automobiles) becomes an institutional sponsor of SSC Napoli in 2016-17

Opel became an institutional sponsor of SSC Napoli (Serie A TIM) for the 2016-17 season, said the Italian subsidiary of the German automobile manufacturer, on 25/08/2016. This second-level partnership will be activated directly and locally by Opel Farina, a car dealership based in Naples and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 75514
• Published on 05/09/16 at 18:30
©  Cagliari Calcio
Serie A: Macron (kit supplier) and Ichnusa (beer brand) partner with Cagliari Calcio until 2019

Cagliari Calcio (Serie A TIM) started the 2016-17 season against Genoa CFC (1-3) with Macron as their new kit supplier and Ichnusa as their new shirt sponsor, on Sunday, 21/08/2016. The Italian group Macron became the kit supplier of Cagliari Calcio for the 2016-2019 period, on 01/07/2016. Macron…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 75427
• Published on 02/09/16 at 17:30
Premier League: Science In Sport becomes Liverpool's official sports nutrition partner for 2016-17

Science in Sport (SiS), a British company that develops, produces and sells sports nutrition products for professional and amateur athletes, has become the official sports nutrition partner of Liverpool FC (Premier League) for the 2016-17 season, on 30/08/2016."The club will work with SiS and its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 75417
• Published on 02/09/16 at 16:59
Ligue 1: The Tourism Office of Chad becomes main shirt sponsor of FC Metz until 2018-19

The Tourism Office of Chad became an official partner and main shirt sponsor of FC Metz (Ligue 1), announced the club on 27/08/2016. The phrasing "Tchad, Oasis du Sahel" will appear on the front and back of the shirts for every Ligue 1 match until the end of the 2018-19 season.The signing of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 75342
• Published on 01/09/16 at 16:52
©  Eintracht Francfort
Bundesliga: Eintracht Frankfurt are recruiting new association members via Krombacher coasters

The beer brand Krombacher, a major partner and main shirt sponsor of Eintracht Frankfurt, is supporting the Eintracht Frankfurt eV (association) campaign for new members by proposing, in 30 schools in the Frankfurt region, coasters in the colours of Eintracht, announced the German club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 75312
• Published on 01/09/16 at 09:28
©  D.R.
Premier League: Coral (online betting operator) partners West Brom until 2018-19

Coral, a British betting and online gambling operator, became a partner of West Bromwich Albion FC (Premier League) until the end of the 2018-19 season, announced the club on 19/08/2017. Coral is the second betting partner of the club, after Bet365. The betting operator will allow fans to vote for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 75341
• Published on 01/09/16 at 09:06