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UEFA: beer group Heineken extends its partnership for European club competitions until 2021

The Dutch beer group Heineken has extended its partnership of the UEFA Champions League and UEFA Europa League for the 2018-2021 cycle, on 01/02/2017. The agreement also includes the UEFA Super Cup in 2018, 2019, and 2020.The partnership with Heineken dates back to 1994, "making Heineken one of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 86032
• Published on 02/02/17 at 10:26
©  chelseafc.com
Premier League: HotelTonight (mobile hotel booking) becomes a partner of Chelsea FC

HotelTonight, an American mobile hotel booking application, has become an official partner of Chelsea FC (Premier League), on 27/01/2017. This is a second level partnership in the club sponsorship hierarchy. Neither the duration nor the amount of the deal were disclosed. HotelTonight is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86008
• Published on 01/02/17 at 16:59
©  villarreal
Villarreal CF: seven ceramic manufacturers acquire naming rights to the Estadio de la Cerámica

A group of companies which specialise in the production of ceramics in the region of Vila-real (Castellón, ESP) have acquired the naming rights to the Estadio El Madrigal of Villarreal CF (LaLiga Santander), on 08/01/2017. The 25,000-seater enclosure is now known as "Estadio de la Cerámica…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 85754
• Published on 01/02/17 at 15:35