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©  noberasco
Serie A TIM: Noberasco (dried fruit) becomes nutrition partner of Juventus until 2020

Noberasco, an Italian group specialising in the production of dried fruit, becomes a nutrition partner of Juventus (Serie A TIM) until 2020, on 18/01/2017. The three-year partnership - in the second level in the club's sponsorship hierarchy - makes Noberasco one of the official partners of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 85440
• Published on 22/02/17 at 15:53
©  Leicester City FC
Premier League: Toyo Tires (tyres) continues partnership with Leicester City FC in 2016-17

Toyo Tires, the Japanese tyre manufacturer, has continued its official partnership with Leicester City FC (Premier League) for the 2016-17 season, on 25/11/2016. Toyo Tires has been a partner of the reigning Premier League champions since 2014-15. The Japanese brand gets visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 82147
• Published on 22/02/17 at 15:50
©  @Seb Lascoux
Think Football! 2017: A very successful first edition for the News Tank Football annual event

750 professionals throughout sport participated in the first edition of Think Football!, a day of discussions and debates, with keynote addresses, workshops, networking, and an awards ceremony at the Université Paris-Dauphine in France on Tuesday, 10/01/2017. 90% of registrants arrived to the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 87587
• Published on 21/02/17 at 18:00
©  LAZARO DELA PENYA
LaLiga: Reale Seguros (insurance) official partner of Valencia CF for two seasons (2017-2019)

Reale Seguros, a Spanish insurance company owned by the Italian Reale Group, has become an official partner of Valencia CF (LaLiga Santander), on 19/02/2017. This partnership, 3rd level in the sponsorship hierarchy of the club, covers two seasons (2017-2019). Reale Seguros becomes the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 87530
• Published on 21/02/17 at 12:15
©  Panasonic
Basketball: Panasonic becomes the main partner of the Italian first division until June 2018

Panasonic Italia, the Italian subsidiary of the Japanese electronics group, has become the main partner of the LegaBasket Serie A PosteMobile, the Italian basketball first division, on 14/02/2017. This 2nd level partnership in the sponsorship hierarchy of the LBA addresses 1.5 seasons (end of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 87529
• Published on 21/02/17 at 11:40
©  bayer04.de
Bundesliga: Barmenia (insurance) becomes the main shirt sponsor of Bayer 04 Leverkusen for 2016-2020

The German insurance company Barmenia Versicherungen has become a major sponsor and the main shirt sponsor of Bayer 04 Leverkusen (Bundesliga) for the 2016-2020 period, on 03/06/2016. German media estimate the per season value of this partnership to be worth between €6m and €7.5m.Barmenia succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 70731
• Published on 21/02/17 at 09:00
©  Techeetah
Auto racing: CMC Capital Partners (CHN), a shareholder of Manchester City, is investing in Formula E

CMC Capital Partners, a Chinese investment fund specialising in the cultural, media, and new technologies sectors, has become a shareholder of Formula E Holdings Limited, the organiser of the world championship of electric car racing, the FIA (Fédération Internationale Automobile) announced on…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Legal, …
• Article # 87505
• Published on 20/02/17 at 18:11
©  VfL Wolfsburg
eSports: effect (energy drinks) and Turtle Beach (headphones) official partners of VfL Wolfsburg

effect, a German energy drinks brand, and Turtle Beach, a US manufacturer of headsets and accessories for to video games, have become official partners of VfL Wolfsburg E-Sport, the German club announced on 04/02/2017. The duration of the partnership was not disclosed. effect (shirt shoulders) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86973
• Published on 20/02/17 at 14:51
©  n/a
"We have to bring our Bavarian brand to the world without changing it" (S. Mennerich, Bayern Munich)

"There is just one brand of Bayern Munich, which is our Bavarian brand. What we have to do is bring our brand - our Bavarian presence - to the world without changing it. So we have to reach people through our platforms using our Bavarian identity, and this is the same in both Germany and abroad,…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 83120
• Published on 20/02/17 at 14:49
©  LAFC
MLS: Panasonic, Los Angeles FC partner for the launch of the future Banc of California stadium

Panasonic, the Japanese electronics group, has become the digital solutions provider and partner of Los Angeles FC (MLS) for the launch of its future stadium, the Banc of California Stadium (22,000 capacity, scheduled delivery in 2018), on 09/02/2017. Los Angeles FC will debut in the North…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87204
• Published on 17/02/17 at 11:00