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©  WFF
World Football Forum: the 2017 edition to be held in Changsha, China, from 18 to 21/05/2017

World Football Forum 2017 will be held in Changsha, China, a city of 10 million inhabitants and the capital of Hunan Province, from Thursday 18 to Sunday 21/05/2017. The convention, held annually since 2011 by the agency Eventica Sport Marketing, is taking place for the first time outside Europe…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 87874
• Published on 28/02/17 at 15:40
©  Atlético de Madrid
LaLiga: Bwin (sports betting) becomes an official partner of Atlético de Madrid until 2017-18

Bwin, the sports betting operator belonging to the British group GVC Holdings, has become an official partner of Club Atlético de Madrid (LaLiga Santander) until the end of the 2017-18 season, on 23/02/2017. The partnership, second level in sponsorship hierarchy of the Madrid club, includes an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87997
• Published on 27/02/17 at 17:49
©  O2 arena
UK: O2 extends its naming rights agreement for the O2 Arena for ten years (until 2027, £125m)

O2 has extended its naming rights agreement for the O2 Arena for ten years (until 2027) with Anschutz Entertainment Group (AEG), the owner and operator of multi-use venue of up to 20,000 capacity in London (United Kingdom), announced the British mobile phone operator on 23/02/2017. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 87922
• Published on 27/02/17 at 11:29
©  LaLiga
LaLiga: beer brand Mahou San Miguel extends its partnership with the Spanish League until 2020

The Spanish beer group Mahou Cinco Estrellas has extended its second level partnership with LaLiga for three more seasons (2017-2020), on 23/02/2017. The Mahou San Miguel brewery has been a partner of the Spanish Professional Football League since 2006. The amount of the new contract is estimated…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 87883
• Published on 24/02/17 at 14:50
©  Sportem 2017
Sports Marketing: 2017 edition of Sportem at the Parc des Princes in Paris on 27 and 28/03/2017

The 2017 edition of Sportem, a trade fair for Sports Marketing, will take place at the Parc des Princes in Paris on Monday 27 and Tuesday, 28/03/2017. This third edition of Sportem, co-organised by the agency Troisième Ligne and Paris Saint-Germain (Ligue 1), includes four roundtable discussions…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 87825
• Published on 24/02/17 at 11:45
©  Tottenham
Tottenham Hotspur: Levy Restaurants UK official catering provider of the new stadium (2018-2028)

Levy Restaurants UK, a catering company for hospitality (sport, entertainment, and events), has "became the official catering provider for a period of 10 years for the new stadium of Tottenham Hotspur FC (Premier League)," announced the club on 20/02/2017. The opening of the stadium (61,000…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 87675
• Published on 24/02/17 at 10:15
©  Sure
Premier League: Sure (deodorant) becomes official partner of Chelsea, Everton, and Southampton

Sure, a brand of deodorants belonging to the Dutch group Unilever, has become an official partner of Chelsea FC, Everton FC, and Southampton FC (Premier League), on 30/01/2017. While the duration of the partnership was not disclosed by Chelsea and Southampton, the collaboration between Everton and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86245
• Published on 23/02/17 at 17:57
©  D.R.
Hyperion (insurance) becomes official partner of Manchester City (Premier League) and NYC FC (MLS)

Hyperion, a British insurance company, has concluded a partnership agreement with City Football Group, on 31/01/2017. Hyperion becomes an official partner of Manchester City FC (Premier League) and New York City FC (MLS), two clubs that belong to the holding company City Football Group.Hyperion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 86360
• Published on 23/02/17 at 15:57
©  Renault Sport
Formula 1: Mapfre (insurance) becomes second-level partner of Renault Sport Racing

The Spanish insurance company Mapfre has become a partner of the Formula 1 team Renault Sport Racing, on 20/02/2017. Neither the duration nor the amount of partnership, second level in the sponsorship hierarchy of the racing stable, were disclosed. This is, for Mapfre, the first partnership with a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 87716
• Published on 23/02/17 at 12:30
©  Atalanta Bergame
Serie A TIM: TWS (textile industry) replaces SuisseGas as the main shirt sponsor of Atalanta BC

TWS, an Italian producer of chemical products for the textile industry, has become the main shirt sponsor of Atalanta BC (Serie A TIM), on 17/02/2017. The contract goes until the end of the 2016-17 season, and the next two seasons (2017-18 and 2018-19). The amount was not disclosed, but is in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 87608
• Published on 23/02/17 at 11:44