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©  G-League
NBA: Gatorade (sports drink) acquires naming rights to the D-League (minor league) from 2017-18

Gatorade, the sports drink brand in the US conglomerate PepsiCo, has acquired the naming rights to the NBA Development League (NBA minor league for player development) from the 2017-18 season, on 14/02/2017. Neither the duration nor the amount of the deal were disclosed. PepsiCo is an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 87284
• Published on 17/02/17 at 10:26
©  DC United
MLS: Audi (automobiles) acquires the naming rights to the future stadium of DC United, Audi Field

Audi, the German automobile manufacturer, has acquired the naming rights to the future stadium of DC United (MLS), on 15/02/2017. The 20,000 capacity enclosure, whose construction cost is estimated at $300m (€282.2m as of 16/02/2017) and scheduled to be inaugurated in 2018, will be called Audi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 87279
• Published on 16/02/17 at 17:39
©  Arsenal FC
Premier League: MTN (telecom) becomes a regional partner of Arsenal FC in Nigeria

The Nigerian telecommunications company MTN has become a regional partner Arsenal FC (Premier League), announced the English club on 04/02/2017. MTN becomes the "official mobile network" of the London club in Nigeria. Neither the contract nor its valuation were disclosed.As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87042
• Published on 16/02/17 at 16:08
©  UEFA
Champions League: adidas presents the "Final Cardiff 2017", the official ball of the knockout phase

The German sports equipment supplier adidas has presented the "Final Cardiff 2017", the official ball of the knockout phase of the 2016-17 Champions League, on 13/02/2017. This ball will be used from the knockout stages of the competition, which began on 14/02/2017 until the final at the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 87112
• Published on 15/02/17 at 11:00
©  UEFA
2016-17 Champions League: Round of 16 games begin on 14 and 15/02/2017

The 2016-17 Champions League returns with the beginning of the home-and-away games of the Round of 16 on Tuesday 14 and Wednesday 15/02/2017. PSG - Barcelona, Bayern Munich - Arsenal, Napoli - Real Madrid, and AS Monaco - Manchester City are some of the key matchups of the first phase of the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 87090
• Published on 14/02/17 at 18:40
©  Lionel Messi
adidas: Lionel Messi extends his contract brand ambassador "for several years"

Lionel Messi has extended his partnership with adidas "for several years," announced the Argentina international and FC Barcelona (LaLiga Santander) player on his Facebook page on 10/02/2017. The duration and amount of the new contract have not been officially communicated. The five-time Ballon…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 87060
• Published on 14/02/17 at 15:54
©  Pepsi
Champions League: Pepsi activate partnership with the campaign "We Know How Much It Means"

Pepsi, the beverage brand of the US group PepsiCo, has activated its partnership with the Champions League by launching the "We Know How Much It Means" marketing campaign, on 08/02/2017. With this campaign, "Pepsi turns the focus to the fans themselves and the multitude of moments that stir our…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 87004
• Published on 14/02/17 at 11:50
©  Rookie Award
Bundesliga: partner Tag Heuer launches the "Rookie Award", to reward the best U-21 player

The DFL and its partner Tag Heuer (watchmaker) have launched the "Rookie Award", a prize rewarding the best players under 21 years of age (at the start of the 2016-17 season) in the Bundesliga, on 07/02/2017. The nominees are selected based on their performance, and based on the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86995
• Published on 14/02/17 at 10:10
©  FC Metz
Ligue 1: Force Glass (screens) replaces Chad Tourism as main and back of shirt sponsor of FC Metz

FC Metz (Ligue 1) and Sport Vision Associates, the marketing agency of the club, will terminate the contract with the LC2 International group for the shirt sponsorship of the club by the Chad Tourist Office for three seasons (2016-2019), due to lack of payment of the amounts stipulated in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Legal, …
• Article # 86939
• Published on 13/02/17 at 16:29
©  thedroneracingleague.com
Drone Racing: Allianz (insurance) becomes title sponsor of the Drone Racing League (DRL)

Allianz has become the title sponsor of the Drone Racing League (DRL), the professional league for drone races, announced the German insurance conglomerate on 08/02/2017. The Allianz partnership is "multi-year" (five years, according to the specialised industry media). "As part of the Allianz…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 86935
• Published on 13/02/17 at 14:59