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©  NFL
American football: new smart foam in helmets helps to evaluate the risk of concussion

American engineers have developed a nano-composite foam that can be inserted into a helmet, which is capable of measuring the impact of a hit whilst wirelessly connected to a tablet. The foam has been evaluated scientifically in a study* published in the Annals of Biomedical Engineering, on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 102387
• Published on 25/09/17 at 17:24
©  CPFC
Football Deal Tracker: sponsorship contracts signed between 14 and 22/09/2017

Recent new sponsorship deals in European football include Brickhill Capital Limited (forex trading), which become a partner of Southampton FC (Premier League); Costa Croisières (cruise line) as a new partner of Juventus FC (Serie A TIM) in China and Southeast Asia; and the insurance group IKK…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 102334
• Published on 25/09/17 at 14:34
©  World Rugby
Japan 2019: TOTO (bathroom accessories) becomes national sponsor of the Rugby World Cup

TOTO, the Japanese manufacturer and supplier of bathroom accessories, has become the official sponsor of the 2019 Rugby World Cup, on 21/09/2017, the day after Japan celebrated two years until opening of the competition organised on its soil. "TOTO will play its full part in the promotion of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 102337
• Published on 25/09/17 at 13:24
©  Chelsea FC
Premier League: Singha (beer brand) extends its partnership with Chelsea FC until 2018-19

The Thai beer brand Singha has extended its partnership with Chelsea FC (Premier League) for the 2017-2019 period, or two seasons, on 19/09/2017. Singha is an official beer - in the second level in the sponsorship hierarchy of Chelsea - and has been linked to the London club since 2010-11. Singha…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102090
• Published on 22/09/17 at 17:45
©  LaPresse / AC Milan
Serie A TIM: StarCasino (online casino) becomes a major partner of AC Milan for 2017-2020

StarCasino, the online casino brand of the Swedish online gaming operator Betsson AB, has become a major partner of AC Milan (Serie A TIM) for three seasons (2017-2020) on 18/09/2017. This is a second level partnership in the sponsorship hierarchy of the Italian club."In collaboration with the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 101974
• Published on 21/09/17 at 18:12
©  losc.fr
Ligue 1 Conforama: Crédit Mutuel Nord Europe extends its partnership with LOSC Lille for 2017-2020

Crédit Mutuel Nord Europe, the regional bank of the French banking and insurance group, has extended its partnership with LOSC Lille (Ligue 1 Conforama) for three seasons (2017-2020) on 04/09/2017. The bank is in the second level status of official partner in the sponsorship hierarchy of LOSC…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 101860
• Published on 20/09/17 at 18:10
©  LFP
Ligue 1 Conforama: Tag Heuer (watchmaker) sponsors the fastest scorer of the month

TAG Heuer, the official timekeeper of the LFP, has activated its partnership by sponsoring a monthly trophy rewarding the player who scores the fastest goal in Ligue 1 Conforama, announced the French professional football league on 18/09/2017. The trophy was launched during Matchday 6 of 2017-18…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 101843
• Published on 19/09/17 at 18:15
©  Rovio
Premier League: Angry Birds (mobile games) shirt sleeve sponsor of Everton FC from 2017-18

Angry Birds, a video game on mobile platforms from the Finnish gaming studio Rovio Entertainment has become the shirt sleeve sponsor of Everton FC (Premier League) "for several seasons", announced the English club on 17/09/2017. The Angry Birds logo has appeared on the club's sleeve since…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 101867
• Published on 19/09/17 at 12:29
©  Leaders
The Leaders Week conference in London (Stamford Bridge) from 02 to 06/10/2017

The 2017 edition of the Leaders Week conference will be held at Stamford Bridge, the home of Chelsea FC (Premier League) and other venues in London (ENG) from Monday 02 to Friday 06/10/2017. Several themes are on the programme, including: Social Fanalytics: Making Sense of the Glut of Numbers and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 101508
• Published on 15/09/17 at 11:54
©  NBA
NBA: Rakuten (e-commerce) Golden State's jersey sponsor for an estimated $20m per year

Rakuten, a Japanese internet services group (e-commerce, finance, and digital content) has become the jersey sponsor of the Golden State Warriors from the season 2017-18 on 12/09/2017. It is a partnership of "several years" according to the NBA franchise, estimated at three years with annual…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 101506
• Published on 15/09/17 at 11:35