Sponsors & Partners: archives September, 2017

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Under Armour: opening of the first "flagship store" of the brand in Europe, in Amsterdam (NED)

The American sports equipment brand Under Armour announced the opening of its first "flagship store" in Europe, in Amsterdam (NED) on 22/09/2017. The official inauguration date of the store will be communicated by the end of 2017. The store is located in Kalverstraat, a shopping street in…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 102639
• Published on 29/09/17 at 16:59

CONMEBOL: IMG & Perform have acquired global media and marketing rights for club competitions

A consortium between IMG, a media rights and marketing agency, and Perform, a British group specialising in the production of sports content on digital platforms, has acquired the global distribution of media and marketing rights for CONMEBOL club competitions for the period of 2019-2022, on…

Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 102817
• Published on 29/09/17 at 16:40

Think Football: date set for the 2^nd edition at the Université Paris-Dauphine on Thursday 01/02/2018

As many of you were present at the first Think Football conference in Paris (FRA) in January 2017, News Tank Football is excited to announce the date for the 2^nd edition on 01/02/2018 at the Université Paris-Dauphine. The theme of this one-day event, which will bring together European…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 101462
• Published on 29/09/17 at 15:50

Ligue 1 Conforama: Sweetcom (energy group) back of the shirt sponsor of AS Saint-Étienne

Sweetcom, a French group specialising in consulting, diagnostics, and solutions for energy renovation of housing, and AS Saint-Étienne (Ligue 1 Conforama),have formalised their official partnership for two seasons (2017-2019), on 25/09/2017. As part of the agreement, Sweetcom has become the back…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102751
• Published on 29/09/17 at 12:19

Netherlands: Jupiler (beer) will no longer be title sponsor of the second division after 2017-18

The beer brand Jupiler, from the Belgian conglomerate AB InBev, will end its title naming rights agreement with the Dutch football second division at the end of the 2017-18 season, announced the CED (Coöperatie Eerste Divisie), the professional league that manages this championship, on 25/09/2017…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 102522
• Published on 28/09/17 at 17:57

Arsenal FC: Vitality (health and life insurance) extends contract as official partner until 2019-20

Vitality UK, the UK health and life insurance group, has extended its contract as an official partner of Arsenal FC (Premier League) until 2019-20, (three seasons), on 22/09/2017. Vitality has been an official "health and wellness" partner of the London club since 2014-15. During the 2017-2020…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 102416
• Published on 27/09/17 at 17:37

Formula 1: Aston Martin expands partnership and to become title sponsor of Red Bull Racing in 2018

Aston Martin, a British automaker, is expanding its partnership with the Red Bull Racing Formula 1 team by becoming the title sponsor of the Formula 1 team starting in the 2018 season, announced on 25/09/2017. The team will be named Aston Martin Red Bull Racing. The automaker has been Red Bull…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 102526
• Published on 27/09/17 at 15:20

NBA: Wish (e-commerce) jersey sponsor of the Los Angeles Lakers from 2017-18 ($13m per season)

Wish, an American e-commerce platform, has become the jersey sponsor for the Los Angeles Lakers from the 2017-18 season, on 21/09/2017. It is a "several year" partnership according to the NBA franchise, and three years according to American media, until 2019-20, as part of the experimental jersey…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 102401
• Published on 26/09/17 at 12:29

NBA: Ultimate Software (HR software) becomes the jersey sponsor of the Miami Heat (2017-2020)

Ultimate Software, an American company specialising in human resources and payroll software, has become the jersey sponsor of the NBA franchise Miami Heat, for the 2017-18 season, on 21/09/2017. It is a "several year" partnership according to the franchise, three years according to American media…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102403
• Published on 26/09/17 at 11:29

LaLiga Santander: Qubo (smartphones) sleeve sponsor of Deportivo Alavès for the 2017-18 season

Qubo Global, a Spanish manufacturer of smartphones, has become the shirt sleeve sponsor of Deportivo Alavès (LaLiga Santander) for the 2017-18 season, on 19/09/2017. Qubo Global is a subsidiary of Qubo, the Chinese manufacturer of electronic products and components. The Qubo logo will appear on…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 102187
• Published on 25/09/17 at 17:34