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©  Juventus
Serie A TIM: M&M's (confectionery) becomes an official partner of Juventus from 2017-18

Mars Italia, an Italian confectionery company, has become an official partner of Juventus (Serie A TIM) from 2017-18, on 07/09/2017. M&M's, a brand of the American company Mars, enjoys the status of official partner, in the third level in the sponsorship hierarchy of Juventus. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 101655
• Published on 15/09/17 at 10:39
©  MRF
Premier League: MRF (tyres) official partner of West Ham, Newcastle, and West Brom in 2017-18

The Indian tyre manufacturer MRF Tyres (Madras Rubber Factory Limited) has become an official partner of West Ham United FC, Newcastle United FC, and West Bromwich Albion FC (Premier League) for the 2017-18 season, on 08/09/2017. This is the first time that MRF, founded in 1946, has invested in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 101302
• Published on 14/09/17 at 19:11
©  rs Getty Images 2017 Roberto Serra - Iguana Press
Serie A TIM: Comet (electrical equipment) extends as top partner of Bologna FC for 2017-18

Comet, an Italian distributor of electrical and lighting equipment for professionals, has renewed its commitment as a top partner of Bologna FC 1909 (Serie A TIM) for the 2017-18 season, on 07/09/2017. This is a third level partnership in the sponsorship hierarchy of the Italian club. Comet…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 101394
• Published on 13/09/17 at 12:55
©  adidas
adidas Football: launch of its new global marketing campaign, "Here to Create"

adidas Football is launching the latest chapter in its Sport17 campaign "Here to Create", which celebrates creativity and how it allows athletes to get noticed, on 12/09/2017, said the German sports equipment manufacturer. This launch coincides with the opening of the 2017-18 UEFA Champions League…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 101392
• Published on 13/09/17 at 12:44
©  Inter via Getty Images
Serie A TIM: Inter partners with iCure (physiotherapy centres) to develop Inter Academy Health

FC Internazionale Milano (Serie A TIM) has partnered with the Japanese company iCure Technology (physiotherapy centres and products) to develop the "Inter Academy Health" project, the Italian club said on 06/09/2017. Inter Academy is the club's network of football schools abroad, for young people…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 101185
• Published on 12/09/17 at 18:33
©  SM Caen
Ligue 1 Conforama: SOS Malus (insurance) becomes back of the shirt sponsor of SM Caen for 2017-18

SOS Malus, insurance for "mal-used" or canceled insurers, has become the back of the shirt sponsor of Stade Malherbe Caen, on 08/09/2017. Lagardère Sports, the subsidiary of Lagardère Sports & Entertainment, negotiated the partnership. The collaboration has been effective since 20/08/2017.SOS…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 101231
• Published on 12/09/17 at 18:33
©  Nissan
Champions League: Nissan (automobiles) extends as an official partner until 2021

The Japanese automaker Nissan has extended as an official partner of the Champions League for the 2018-2021 cycle, UEFA announced on 11/09/2017. This is the first level in the sponsorship hierarchy of the Champions League. The partnership also includes the 2018, 2019, and 2020 editions of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 101308
• Published on 12/09/17 at 17:35
©  Sportel
Sportel Asia 2018 at the Shangri-La Hotel in Singapore, from 13 to 15/03/2018

Sportel Asia 2018 will be held at the Shangri-La Hotel in Singapore from 13 to 15/03/2018. Organized every year in October in Monaco, Sportel, a specialized convention for the sports media sector, relocates in March of each during a second annual session, alternately in Asia (last edition in 2016…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 101375
• Published on 12/09/17 at 16:50
©  Premier League
Premier League: shirt sleeve sponsors of the clubs in 2017-18

15 of the 20 Premier League clubs have a sleeve sponsor as of 11/09/2017. The English professional league has allowed its clubs to market one sleeve space on their kits from the 2017-18 season, following a decision taken on 10/11/2016. On average, each of the 15 clubs under contract with a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 101362
• Published on 12/09/17 at 15:58
©  Premier League
2017-18 Premier League: 15 clubs have a shirt sleeve sponsor, for a total annual amount of £28.95m

15 of the 20 Premier League clubs have a sleeve sponsor as of 11/09/2017. The English professional league has allowed its clubs to market one sleeve space on their kits from the 2017-18 season, following a decision taken on 10/11/2016.Manchester City FC and the South Korean tyre manufacturer Nexen…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 100559
• Published on 12/09/17 at 15:45