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©  Real Betis
LaLiga: Green Earth (ecological project) becomes main partner of Real Betis Balompié for 2017-18

Green Earth, an ecological project developed by the Costa-Rican-based Avalon Life (a data "mining" company for the transaction authentication of "Dash", a digital cryptocurrency), has extended its agreement and become a main partner of Real Betis Balompié (LaLiga Santander) at least until the end…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Social Responsibility, Sponsors - Partners
• Article # 107490
• Published on 30/11/17 at 18:06
©  UEFA
Champions League: Banco Santander (bank, ESP) becomes official partner until 2021

The Spanish bank Banco Santander has become an official partner of the Champions League for the 2018-2021 cycle, announced UEFA on 29/11/2017. This is a first level of partnership in the sponsorship hierarchy of the Champions League. The partnership also includes the 2018, 2019, and 2020 editions…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 107523
• Published on 30/11/17 at 12:39
©  S.S. Lazio Facebook
Serie A TIM: Wiko (smartphones) premium partner of SS Lazio until the end of the 2017-18 season

Wiko, a French brand of smartphones, has become a premium partner of SS Lazio (Serie A TIM) until the end of the 2017-18 season, announced the Roman club on 22/11/2017. The monetary amount of the deal has not yet been disclosed.As part of the deal, Wiko will gain visibility on the LED advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 107398
• Published on 29/11/17 at 17:34
©  Nivea
LaLiga Santander: Nivea Men (hygiene products) and Real Madrid extend into a global partnership

Nivea Men (hygiene products), a brand of the German group Beiersdorf AG, and Real Madrid CF (LaLiga Santander) have extended their partnership, which began in 2013, for five additional years until 2022, and become a global partner in a deal that will span 70 countries, the two parties announced on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 107474
• Published on 29/11/17 at 16:05
©  Tudor_WR
Rugby: Tudor (watchmaker) the official timekeeper of World Rugby competitions until 2023

Tudor, a brand of the Swiss watch group Rolex, has become the official timekeeper of World Rugby competitions, for seven years until the 2023 World Cup, announced World Rugby on 26/11/2017. "The seven-year deal is the biggest of its kind for the international federation and will see Tudor become…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 107420
• Published on 29/11/17 at 09:39
©  @valenciacf
LaLiga Santander: Sesderma (dermo-cosmetics) becomes sleeve sponsor of Valencia CF for 2017-2019

Sesderma, a company specialising in the manufacture of dermo-cosmetic products, has become a "premium plus" partner of Valencia CF (LaLiga Santander) for two seasons, until 2018-19, announced the Spanish club on 24/11/2017. Sesderma, headquartered in Valencia (Spain), has the status of premium…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 107263
• Published on 28/11/17 at 18:07
©  D.R.
Lacoste: Nicolas Préault appointed CEO of Tecnifibre (sports equipment) from 15/01/2018

Nicolas Préault, 51 years old, has been named CEO of Tecnifibre, a French brand specialised in racket sports equipment, from 15/01/2018, said Lacoste, the parent company of Tecnifibre, on 13/11/2017. "Nicolas Préault began his professional career at Procter & Gamble, an American consumer goods…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 106870
• Published on 27/11/17 at 17:59
©  Team Sky
Cycling: British brand Henri Lloyd (clothing) becomes the "Off Bike Clothing Partner" of Team Sky

Henri Lloyd, a British brand specialising in "sailing and lifestyle" apparel, has become the "Off Bike Clothing Partner," of Team Sky, announced the British cycling team on 22/11/2017. The agreement could extend until 2020. Henri Lloyd gains the status of official sponsor of the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Merchandising - Licensing, Sponsors - Partners
• Article # 107281
• Published on 27/11/17 at 17:24
©  Pyeongchang2018
Winter Olympic Games: Airbnb (private rentals), becomes official supporter of PyeongChang 2018

Airbnb, a private rental accommodation service, has become a partner of the 2018 Winter Olympic Games (from 09 to 25/02/2018) in PyeongChang (South Korea) on 22/11/2017. Airbnb has the status of fourth level "official supporter" in the sponsorship hierarchy of the event. The group is expected "to…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 107145
• Published on 27/11/17 at 09:40
©  stade rennais
Ligue 1 Conforama: Orange, official partner of Stade Rennais FC, equips Roazhon Park with 4G

The telecom operator Orange, an official partner of Stade Rennais FC (Ligue 1 Conform), will equip Roazhon Park (29,164 capacity) with 4G technology, announced the club on 22/11/2017. 4G will be active in the stadium for the Brittany derby between Stade Resnais FC - FC Nantes on Saturday…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 107065
• Published on 24/11/17 at 14:29