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©  Griffiths Photograpgers / West Ham United
Premier League: Socios.com (blockchain-based platform) becomes a partner of West Ham United FC

Socios.com, a blockchain-based fan voting platform owned by the Maltese based companies ChileZ and Mediarex Sports & Entertainment, has become an official partner of West Ham United FC (Premier League), according to the London club on 30/04/2019. This is a fourth level partnership in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 146221
• Published on 30/04/19 at 17:55
©  adidas
adidas: presentation of the "FUTURECRAFT.LOOP" a 100% recyclable shoe available from spring 2021

adidas has presented the "FUTURECRAFT.LOOP" a pair of 100% recyclable running shoes, which will be on the market from spring 2021, according to the German equipment manufacturer on 17/04/2019. 200 models of the "FUTURECRAFT.LOOP" were made available to the German brand's ambassadors for a…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 146192
• Published on 30/04/19 at 14:00
©  D.R.
Bundesliga: CG Gruppe (real estate) extends as sleeve sponsor of RB Leipzig for 3 years (2019-2022)

CG Gruppe, a real estate developer based in Berlin, has extended as partner and sleeve sponsor of RB Leipzig (Bundesliga) for three seasons (2019-2022), according to the club on 27/04/2019. CG Gruppe will maintain its visibility on signage at the Red Bull Arena (42,558 capacity). The real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 146162
• Published on 30/04/19 at 11:40
UK: GVC Holdings (sports betting) calls for a ban on gambling advertising in the UK

GVC Holdings, a British sportsbetting and poker operator along with the brands bwin, Ladbrokes and Coral have "called for an end to all UK sports-betting broadcast advertising" and announced a "new wave of safer gambling initiatives," announced GVC on 25/04/2019. "GVC called for an end to all…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 146064
• Published on 29/04/19 at 17:55
©  Wimbledon
Tennis: Oppo (smartphones, CHN) becomes an official partner of Wimbledon for five years (2019-2023)

Oppo, a Chinese smartphone brand, has become the official smartphone partner and supplier of the Wimbledon Grand Slam tennis tournament for a five year period (2019-2023) according to the All England Lawn Tennis Club (AELTC), on 26/04/2019. Oppo also becomes the "first-ever Asian partner of The…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 146013
• Published on 29/04/19 at 15:30
©  EASE
EASE: Philippe Diallo (CoSMoS) elected chairman of the European Association of Sports Employers

Philippe Diallo (FRA), president of the French group CoSMoS (Conseil Social du Mouvement Sportif/Social Council of the Sports Movement), has been elected as a member of the board and chairman of EASE (European Association of Sport Employers) for the next two years at the association's General…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Legal, Marketing - Communication
• Article # 146016
• Published on 29/04/19 at 12:50
©  D.R.
Main shirt sponsorship in the Top 5 European leagues in 2018-19

News Tank Football has published a "tank" dossier on the main shirt sponsorship space in the European Top 5 leagues (Bundesliga, LaLiga Santander, Ligue 1 Conforama, Premier League and Serie A TIM). For the 82 contracts signed for which data could be collected by News Tank Football (out of a total…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 145257
• Published on 29/04/19 at 12:10
©  D.R.
Ligue 1 Conforama: Macron extends as equipment supplier of OGC Nice for four seasons (2019-2023)

The Italian brand Macron has extended as a partner and equipment supplier of OGC Nice (Ligue 1 Conforama) for four seasons (2019-2023), according to the French club on 26/04/2019. Macron has the status of main partner, the first level in the sponsorship hierarchy of OGC Nice. The brand has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 145940
• Published on 29/04/19 at 10:45
©  Real Madrid CF
Top 5 European leagues: an average of €9.8m for main shirt sponsorship (median €3.5m) in 2018-19

91 of the 98 clubs in the Top 5 European Leagues (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Conforama) have a main shirt sponsor in 2018-19, representing 92.8% of the clubs, as of 16/04/2019. All Bundesliga (18) and Premier League (20) clubs have a sponsor displayed on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 145610
• Published on 29/04/19 at 09:35
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 145834
• Published on 26/04/19 at 11:00