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©  D.R.
Golf: Tiger Woods' victory at the 2019 Masters reportedly earned €19.6m of exposure for Nike

The victory of the American golfer Tiger Woods at the 2019 Masters at Augusta (played from 11 to 14/04/2019) would have earned $22.54m (€19.6m) of exposure to his clothing supplier Nike, according to a study by the American firm Apex Marketing on 15/04/2019. This amount is up sharply, +86.2%…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Merchandising - Licensing
• Article # 145254
• Published on 17/04/19 at 13:58
©  D.R.
Ligue 1 Conforama: Kappa extends as equipment supplier of Angers SCO for four seasons (2019-2023)

Kappa has extended as an equipment supplier of Angers SCO (Ligue 1 Conforama) for four additional seasons, or the 2019-2023 cycle, announced the Italian brand and the club on 16/04/2019. "Kappa will exclusively equip the entire club with its 'sport' and 'lifestyle' ranges on and off the pitch,…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 145184
• Published on 17/04/19 at 11:20
©  D.R.
Data: Perform Content acquired by the American fund Vista Equity Partners (parent company of STATS)

The American investment fund Vista Equity Partners, parent company of STATS, a company specialised in the capture and analysis of sports data, has acquired the British company Perform Content, specialised in the production of sports content and parent company of Opta (sports statistics provider)…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 145117
• Published on 16/04/19 at 10:59
©  D.R.
Formula 1: Facebook and Twitter communities of the teams (April 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of followers) communities of the 10 teams of the 2019 Formula 1 World Championship. These infographics are automatically updated on the first of each month. Formula One Group celebrated its 1000th F1…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 144980
• Published on 15/04/19 at 17:30
©  Formula One
Formula 1: Facebook and Twitter communities of the drivers (April 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of subscribers) communities of the 20 drivers of the 2019 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on Facebook or Twitter as of on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 144979
• Published on 15/04/19 at 17:00
©  Heineken
Sponsorship: Heineken activates its partnerships for UEFA and Formula One's visit to Shanghai

The Netherlands beer brand Heineken has activated its partnerships with UEFA and Formula One Group by bringing together former football players (Luis Figo, Xabi Alonso and Clarence Seedorf) and F1 drivers (retired Nico Rosberg and Frenchman Pierre Gasly) in Shanghai (CHN) at a stand specially…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 145037
• Published on 15/04/19 at 15:45
©  D.R.
Le Coq Sportif: a record turnover of €123.8m (+5.3%) in 2018

The French brand Le Coq Sportif generated €123.8m in turnover during the financial year 2018 (from 01/01 to 31/12/2018), up 5.3% compared to 2017 (€117.5m), according to the Swiss investment holding company Airesis on 12/04/2019. The French equipment manufacturer is continuing its profitability…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 144981
• Published on 15/04/19 at 15:00
©  LaLiga
LaLiga: Puma to succeed Nike as equipment supplier of the Spanish football league from 2019-20

The German sports equipment manufacturer Puma will succeed the American brand Nike as equipment supplier of LaLiga from the 2019-20 season, announced the two parties on 15/04/2019. "Puma will produce the official match ball and other products for all games in Spain's top-flight leagues: LaLiga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 145005
• Published on 15/04/19 at 14:19
©  D.R.
Ligue 1 Conforama: Afflelou (eyewear) becomes a partner of AS Saint-Étienne until the end of 2020-21

The French eyewear and hearing aid group Afflelou has become an official partner of AS Saint-Étienne (Ligue 1 Conforama) for the end of the 2018-19 season and until the end of 2020-21, according to the club on 12/04/2019. Afflelou has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 144985
• Published on 15/04/19 at 11:30
©  D.R.
Stade de Reims: OneGum (chewing gum) releases a "quirky" advert featuring club players

OneGum, a French start-up specialised in energy chewing gum, has activated its partnership with Stade de Reims (Ligue 1 Conforama) through the release of "a quirky and exciting advertising spot," announced the club on 08/04/2019. The advert was first shown on the screens of the Stade…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 144910
• Published on 12/04/19 at 17:49