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©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 144905
• Published on 12/04/19 at 14:09
©  D.R.
Brazil: white Nike shirt celebrating 100 years since the team's victory in the first Copa America

Nike has unveiled two new Brazilian team shirts on 09/04/2019: a yellow shirt, the traditional colour, and a white third shirt in tribute to the one worn by Brazil at the first Copa America, which they won in 1919. "Merging the early-1920s vintage feel of football with the modern style of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 144851
• Published on 12/04/19 at 12:59
©  D.R.
Publicis Groupe: creation of Publicis Sport "to support brands and advise the sporting world"

"Publicis Groupe is pleased to announce the creation of Publicis Sport in France, a strategic and creative communication agency specialised in sport. The mission of this new agency is to support brands in their strategies and speaking out in sport, but also to advise the sporting world in their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 144847
• Published on 12/04/19 at 12:29
©  Manchester City FC
Manchester City FC: Hays (recruitment) extends as official recruitment partner until 2023

Hays, a British global recruitment and human resources firm, has extended as the official recruitment partner of Manchester City FC (Premier League) until 2023, according to the Manchester club on 11/04/2019. Hays has the status of global partner, the first level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 144828
• Published on 12/04/19 at 09:49
©  Derbystar
Eredivisie: Derbystar footballs in honour of the Dutch artist Rembrandt to be used in 2019-20

Derbystar, a German manufacturer of footballs and sports apparel belonging to the Netherlands group Deventrade, has released a new ball in honour of the well-known Dutch painter Rembrandt for the 2019-20 Eredivisie season on 08/04/2019. The initiative is part of the "Year of Rembrandt" (2019) in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 144669
• Published on 11/04/19 at 13:59
©  Budweiser
2018 World Cup: inauguration of the "Budweiser ReCup Arena" made from 50,000 recycled cups

The beer brand Budweiser, official sponsor of the 2018 FIFA World Cup and subsidiary of AB InBev Efes, has inaugurated the "Budweiser ReCup Arena" an artifical football pitch in Sochi (Russia) "made from more than 50,000 recycled Budweiser Red Light Cups, collected during last summer's FIFA World…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility, …
• Article # 144654
• Published on 11/04/19 at 13:15
©  D.R.
Bundesliga: Fortuna Düsseldorf launches its own sneakers in collaboration with AFEW and Mizuno

"Fortuna is the first football club in Germany to launch its own sneakers on the market in collaboration with the Düsseldorf (GER) sneaker store AFEW and the Japanese sportswear manufacturer Mizuno," said the club on 08/04/2019. In addition to the €149.95 sneakers, the collaboration also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 144674
• Published on 10/04/19 at 14:40
©  New Balance
New Balance: construction of "The Track" a 5,000 capacity multi-sport complex in Boston for 2021

New Balance, an American sports equipment manufacturer, has announced the construction of "The Track at New Balance", a multi-sport complex at Boston Landing (Boston, Massachusetts, USA) "a mixed-use development encompassing approximately 15 acres of land," announced the brand on 01/04/2019…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Stadiums
• Article # 144536
• Published on 09/04/19 at 13:15
©  D.R.
UEFA: FedEx becomes partner of eight national team competitions (2019-2023) including Euro 2020

FedEx Express, a US delivery service company, has extended its partnership with UEFA and has become a partner of eight national team competitions (see below), including the men's Euro 2020, for four years (2019-2023), according to UEFA on 08/04/2019. As "official logistics partner", FedEx…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 144469
• Published on 08/04/19 at 17:04
©  D.R.
F1: Puma becomes exclusive merchandise retail partner for the distribution of branded products

Puma has become Formula One Group's exclusive merchandise retail partner since 2019, as part of a multi-year agreement, according to the German brand on 04/04/2019. "From the start of the 2019 season. This year, Puma stands and superstores will be present in 17 out of the 21 Grands Prix in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 144232
• Published on 05/04/19 at 17:44