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©  Eintracht Frankfurt
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 144290
• Published on 05/04/19 at 12:24
©  D.R.
Spain: Seat (car manufacturer) extends its partnership with the RFEF for Men's and Women's cups

Seat, a Spanish car manufacturer, has extended its partnership with the Royal Spanish Football Federation (RFEF) and has become a partner and official vehicle of the Spanish Cups for three years (2019-2021), announced the body on 02/04/2019. Seat will support the Copa del Rey (men), the Copa de la…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 144083
• Published on 03/04/19 at 15:50
©  Premier League
Premier League: a campaign to combat racism and promote diversity from 30/03 to 08/04/2019

The Premier League is launching the "No Room for Racism" campaign, an operation aimed at combating racism and promoting equality and diversity, from 30/03 to 08/04/2019. As part of the campaign, several videos featuring Premier League players, coaches and fans are being broadcast and "No Room…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 144060
• Published on 03/04/19 at 15:10
©  LFP
BKT: 34+ times the engagement on Facebook thanks to the Coupe de la Ligue (The Metrics Factory)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, partner of the LFP and title sponsor of the Coupe de la Ligue for the 2018-2024 cycle (since 12/09/2018), has increased its Facebook engagement by 34 times, thanks to the 2018-19 Coupe de la Ligue BKT, according to The Metrics…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 144034
• Published on 03/04/19 at 14:34
©  Wolverhampton Wanderers FC
Wolverhampton Wanderers FC: Altodigital (office technology) renews with three-year extension

Altodigital, a British independent office technology supplier, has renewed its partnership with Wolverhampton Wanderers FC (Premier League) for three seasons (2019-2022) announced the club on 01/04/2019. "The three-year contract is to manage Wolves' print systems, which includes the supply and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 143997
• Published on 03/04/19 at 13:00
©  LEC
eSports: Beko (home appliances) official supplier of the League of Legends European Championship

Beko, a Turkish home appliance group, has become an official supplier of the inaugural edition of the League of Legends European Championship (LEC) and will "take their first major step into eSports at the LEC Spring Finals in Rotterdam (NED)" said the eSports league run by the American video game…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 143972
• Published on 02/04/19 at 17:54
©  Eintracht Frankfurt
Bundesliga: Marriott International (hotels) official partner of Eintracht Frankfurt from March 2019

Marriott International, an American hotel and hospitality group, has become the "official hotel partner" of Eintracht Frankfurt (Bundesliga) "with immediate effect," announced the German club on 28/03/2019. The duration of the partnership has not been communicated. The agreement is a fourth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 143923
• Published on 02/04/19 at 13:40
©  D.R.
Lagardère Sports: Christophe Rousseau joins the licensing and merchandising department

Christophe Rousseau (FRA) has joined the liscensing and merchandising department of Lagardère Sports, belonging to the French group Lagardère Sports and Entertainment, according to the sports marketing agency on 28/03/2019. "With more than 20 years of experience in sports business and, more…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 143902
• Published on 02/04/19 at 10:05
©  D.R.
LaLiga Santander: Puma to succeed adidas as equipment supplier of Valencia CF from 2019-20

The sports equipment manufacturer Puma will succeed fellow German brand adidas as the equipment supplier of Valencia CF (LaLiga Santander) from 01/07/2019 and the 2019-20 season, announced the club on 01/04/2019. While the duration of the partnership has not been communicated, the club has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 143876
• Published on 01/04/19 at 17:49
©  FC Bayern Munich
Bundesliga: Industrial Bank of China (CIB) becomes a regional partner of FC Bayern Munich in China

Industrial Bank of China (CIB) has become a regional partner of FC Bayern Munich (Bundesliga) in China, according to the German club on 29/03/2019. The duration of the partnership has not yet been communicated. The Industrial Bank of China has the status of regional partner, the fifth level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 143872
• Published on 01/04/19 at 17:05