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©  EFL
England: Carabao (energy drinks) extends as title sponsor of the EFL Cup (2020-2022)

Carabao, a Thai brand of energy drinks, has extended as title sponsor of the English League Cup and official partner of the English Football League for two additional seasons on 30/05/2019. The competition will retain the name of the "Carabao Cup" until 2021-22. Carabao became title partner of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 148609
• Published on 31/05/19 at 16:30
©  D.R.
Serie A TIM: Liu Jo Uomo (clothing) extends as main shirt sponsor of Bologna FC 1909 for 2019-20

Liu Jo Uomo, an Italian clothing brand from the consumer goods group Co.Ca.Ma Ma Srl, has extended as a partner and main shirt sponsor of Bologna FC 1909 (Serie A TIM) for the 2019-20 season, announced the club on 23/05/2019. For the second consecutive year, Liu Jo Uomo, based in Capri (ITA)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 148567
• Published on 31/05/19 at 11:40
©  LOSC
Ligue 1 Conforama: LOSC Lille collaborates with Sently.io (IT) to create a messaging service

"LOSC Lille (Ligue 1 Conforama), in collaboration with the Parisian start-up Sently.io, has created an ultra-complete 'Messenger Bot' (messaging service) combining content, tickets, shop and an after-sales service. Beyond offering an additional, innovative and very intuitive digital service and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 148429
• Published on 31/05/19 at 10:50
©  D.R.
AS Saint-Etienne: BYmyCAR (car dealerships) becomes an official partner for 3 seasons (2019-2022)

BYmyCAR, a group of car dealerships based in Fontaine (FRA), has become an official partner of AS Saint-Étienne (Ligue 1 Conforama) for three seasons (2019-2022), according to the club on 27/05/2019. BYmyCAR has the status of official partner, the second level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 148428
• Published on 29/05/19 at 16:04
©  Manchester City FC
Manchester City FC: Chinese liquor manufacturer JNC becomes a global partner of the club

JNC (Jiannanchun Group Co., Ltd.), a Chinese liquor manufacturer, has entered a global "multi-year" partnership with Manchester City FC (Premier League) and will become the club's "Official Baijiu (Chinese liquor made from grains of wheat or rice) Partner," announced the club on 29/05/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 148497
• Published on 29/05/19 at 12:25
©  Mastercard
Tennis: Japanese number 1 Naomi Osaka becomes an ambassador for Mastercard (payment solutions)

Japanese tennis player Naomi Osaka (WTA) has become an ambassador for Mastercard, according to the American payment solutions group, on 23/05/2019. The announcement came ahead of the 2019 edition of Roland-Garros, of which the brand is also a partner, which began on 26/05/2019. "The addition…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 148378
• Published on 28/05/19 at 15:30
©  D.R.
Nîmes Olympique: Hectare (real estate) extends as main shirt sponsor for 2019-20

Hectare, a French land and real estate developer, has extended as a partner and main shirt sponsor of Nîmes Olympique (Ligue 1 Conforama) for the 2019-20 season, on 25/05/2019. Hectare has the status of a premium partner, the first level in the sponsorship hierarchy of the Nîmes club. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 148367
• Published on 28/05/19 at 14:40
©  D.R.
AS Saint-Étienne: WF Events (events company) becomes an official partner for 4 seasons (2019-2023)

WF Events, an events subsidiary of the WF Invest group based in Saint-Romain-le-Puy (FRA), has become an official partner of AS Saint-Étienne (Ligue 1 Conforama) for four seasons (2019-2023), according to the club on 24/05/2019. WF Invest has the status of official partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 148315
• Published on 28/05/19 at 11:00
©  D.R.
Premier League: Betway (online betting) extends as shirt sponsor of West Ham United FC until 2025-26

Betway, the British online betting company, has extended as a partner and shirt sponsor of West Ham United FC (Premier League) for six seasons, or the 2020-2026 cycle, from 2020-21, announced the club on 24/05/2019. Betway has been the principal partner (first level) of West Ham United FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 148314
• Published on 28/05/19 at 09:30
©  SD Eibar
LaLiga Santander: Spanish brand Joma succeeds Puma as equipment supplier of SD Eibar

The Spanish brand Joma has become the equipment supplier of Sociedad Deportiva Eibar (LaLiga Santander) from the 2019-20 season, according to the Spanish club on 22/05/2019. The duration of the partnership has not been officially announced, but is thought to be a four-season contract (2019-2023…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 148249
• Published on 27/05/19 at 16:40