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©  Nike
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 150952
• Published on 28/06/19 at 15:44
©  D.R.
Paris Saint-Germain: new Nike deal "the biggest sponsorship agreement in the club's history"

Nike has extended its contract as the official equipment supplier of Paris Saint-Germain (Ligue 1 Conforama) for 10 seasons (2022-2032), until the end of the 2031-32 season, announced the French club on 28/06/2019. The two entities have been linked since 1989 (30 seasons). The agreement covers…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 150945
• Published on 28/06/19 at 14:54
©  Puma
2019-20 LaLiga Santander: Puma presents the ball that marks the start of its partnership with LaLiga

Puma has presented the official football for the 2019-20 LaLiga Santander season on 27/06/2019. The official ball, which will be used on all the pitches of LaLiga Santander and LaLiga 1|2|3 in 2019-20, marks the beginning of the partnership between the German brand and the Spanish body…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 150923
• Published on 28/06/19 at 13:04
©  D.R.
Bundesliga: Sunmaker (betting) extends as main shirt sponsor of SC Paderborn 07

Sunmaker, a German sports betting and online gambling operator owned by the Swedish company Cherry Ab, has extended its partnership with SC Paderborn 07 (2.Bundesliga) for two seasons (2019-2021), announced the German club that has been promoted to the Bundesliga for the 2019-20 season, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 150922
• Published on 28/06/19 at 12:10
©  D.R.
MLS: first pro league (USA/CAN) to allow jersey sponsorship for sports betting and spirits companies

Major League Soccer has become the "first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits (liqours and 'hard' alcohol) categories (beer and wine already permitted) to include their brands on MLS jerseys," announced the North American…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 150851
• Published on 28/06/19 at 09:30
©  D.R.
Ligue 1 Conforama: Ping An (insurance, CHN) becomes a regional partner of PSG in China for 2019-20

Ping An, a Chinese insurance company, has become a regional partner of Paris Saint-Germain (Ligue 1 Conforama) in China for one season (2019-20, plus an optional year), according to the club on 27/06/2019. Ping An has the status of regional partner, the fourth level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 150825
• Published on 27/06/19 at 16:44
©  Roblox
LaLiga Santander: FC Barcelona partners with Roblox, an online video game creation platform

"FC Barcelona has joined forces with Roblox, the leading digital platform for the creation of online videogames for children and teens with more than 90 million users around the world," said the club on 25/06/2019. The new partnership enables "members of the gaming community to access the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 150824
• Published on 27/06/19 at 15:44
©  D.R.
Premier League: Nike extends as equipment supplier of Brighton & Hove Albion FC (2019-2022)

Nike has extended as a partner and equipment supplier of Brighton & Hove Albion FC (Premier League) for three seasons (2019-2022), according to the club, on 26/06/2019. The American brand continues to benefit from the status of technical partner, the second level in the English club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 150790
• Published on 27/06/19 at 12:14
©  American Express
Wimbledon: a virtual reality experience with Andy Murray, American Express ambassador

Scottish tennis player Andy Murray, two-time Wimbledon winner, has become an ambassador of American Express, "to kick off a multi-year partnership" with the All England Lawn Tennis Club (AELTC), the organiser of the British Grand Slam tennis tournament, announced the American financial services…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 150470
• Published on 27/06/19 at 11:07
©  FFF
Naming: Arkema, Iberdrola, Barclays, Flyeralarm, sponsors of the Top 5 European women's divisions

Arkema, a French chemical and advanced materials group based in Colombes (FRA), obtained, from the FFF, the naming rights for the French Women's first division, which will be renamed "D1 Arkema" from the 2019-20 season, announced the Federation on 21/06/2019. The partnership "was signed for a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 150742
• Published on 26/06/19 at 17:45