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©  D.R.
LaLiga Santander: Marathonbet (betting) main shirt sponsor of Sevilla FC for 2 years (2019-2021)

Marathonbet, a British sports betting and gambling operator, has become the main shirt sponsor of Sevilla FC (LaLiga Santander) for two seasons (2019-2021), according to the Andalusian club on 25/06/2019. Marathonbet will pay an estimated €5m to Sevilla FC per season, according to international…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 150668
• Published on 26/06/19 at 11:59
©  D.R.
Eredivisie: Ziggo (telecom) extends as shirt sponsor of AFC Ajax for 2 more seasons (2020-2022)

Ziggo, a Dutch cable television and telecommunications service, has extended its partnership with AFC Ajax (Eredivisie) for two seasons, 2020-21 and 2021-22, according to the Dutch club on 24/06/2019. Ziggo continues to benefit from the status of main partner, the first level in AFC Ajax's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Agencies, Essentials Sponsors & Partners
• Article # 150621
• Published on 26/06/19 at 10:04
©  Coca-Cola_CIO
IOC: Coca-Cola (beverages) and Mengniu (dairy products) become Joint Top Partners until 2032

The Coca-Cola Company, a US beverage manufacturer, and Mengniu Group, a Chinese dairy producer, have become "Joint Top Partners" of the International Olympic Committee for 12 years until 2032, on 24/06/2019. "The partnership combines the non-alcoholic beverage and the dairy categories into a new…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 150483
• Published on 26/06/19 at 09:35
©  Puma
Sponsorship: Puma continues its establishment in Marseille by becoming patron of Mucem (museum)

Puma has become a patron of the Museum of European and Mediterranean Civilisations in Marseille (Mucem), as part of "a cultural sponsorship project that will last until 2021," said the German brand on 24/06/2019. "By becoming a patron of the Mucem, Puma demonstrates its attachment and deep…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 150590
• Published on 25/06/19 at 17:09
©  D.R.
Sky Bet Championship: USG (trading), shirt and sleeve sponsor of Sheffield United FC (2019-2022)

Union Standard International Group (USG), an Australian company specialised in brokerage and Forex trading, has become a partner and sponsor of Sheffield United FC (Sky Bet Championship) for three seasons (2019-2022), according to the club that has been promoted to the Premier League for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 150589
• Published on 25/06/19 at 16:39
©  Rimowa
Basketball: LeBron James (USA) becomes an ambassador of the German luggage manufacturer Rimowa

The American basketball player, LeBron James, has become an ambassador for the German luggage manufacturer Rimowa, a subsidiary of the LVMH group, on 20/06/2019. The Los Angeles Lakers (NBA) player is part of the brand's new advertising campaign alongside Kim Jones (artistic director of Dior…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 150437
• Published on 25/06/19 at 09:25
©  D.R.
2.Bundesliga: Aroundtown (real estate) main shirt sponsor of 1. FC Union Berlin for 2019-2021

Aroundtown SA, a Luxembourg real estate company, has extended its partnership with 1. FC Union Berlin (2.Bundesliga) and has become a main shirt sponsor for two seasons (2019-2021), according to the club that was promoted to the Bundesliga (2019-20) for the first time on 15/06/2019. Aroundtown…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 150497
• Published on 24/06/19 at 17:14
©  D.R.
LaLiga 1|2|3: Nike (USA) succeeds Errea (ITA) as equipment supplier of Grenada CF for 2019-2023

Nike has become a partner and equipment supplier of Grenada CF (LaLiga 1|2|3) for four seasons (2019-2023), according to the club that has been promoted to LaLiga Santander for the 2019-20 season, on 20/06/2019. The American brand will benefit from the status of technical sponsor, the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 150460
• Published on 24/06/19 at 12:20
©  NTF
Interviews by News Tank Football (Bordeaux, Marseille, G2 Strategic, LaLiga, beIN)

Please find below a selection of key News Tank Football interviews, including extended conversations with: • Frédéric Longuépée, president of FC Girondins de Bordeaux • Laurent Colette, CEO of Olympique de Marseille • Marshall Glickman, founder and CEO of G2 Strategic • Javier Tebas…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 150048
• Published on 21/06/19 at 17:50
©  FFF
FFF: Arkema (chemicals), first title partner of the women's first division "D1 Arkema" (2019-2022)

Arkema, a French chemical and advanced materials group based in Colombes (FRA), has obtained, from the FFF, the naming rights for the French Women's first division, which will be renamed "D1 Arkema" from the 2019-20 season, announced the Federation on 21/06/2019. The partnership "was signed for a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 150358
• Published on 21/06/19 at 17:00