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©  D.R.
LaLiga Santander: Konami (video games) renews its partnership with FC Barcelona (2019-2023)

Konami Digital Entertainment, a Japanese video game publisher, has renewed its partnership with FC Barcelona (LaLiga Santander) for four seasons (2019-2023), on 11/06/2019. Konami, publisher of the Pro Evolution Soccer football video game franchise (latest edition of the game, eFootball PES…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 149513
• Published on 12/06/19 at 15:21
©  US Lecce
Serie BKT: US Lecce unveils its shirts for the 2019-20 season made by the club's own brand "M908"

US Lecce (Serie BKT) has unveiled its shirts for the 2019-20 season made through its own brand "M908" (created in 2018), according to the club, on 03/06/2019. The team promoted to the Serie A TIM for the 2019-20 season produced its own kits for the first time during 2018-19. Previously, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 149485
• Published on 12/06/19 at 11:40
©  D.R.
Licensing: IMG becomes an "exclusive representative" of Bundesliga International (DFL) from 2019

IMG Licensing has become "the exclusive global licensing representative for Bundesliga International, a subsidiary of the DFL association, which is internationally marketing the commercial rights of the Bundesliga," announced the specialised branch of the US media and marketing rights agency IMG…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 149403
• Published on 11/06/19 at 17:05
©  D.R.
EA Guingamp: Umbro succeeds Patrick as equipment supplier for five seasons (2019-2024)

Umbro, an English-based brand licensed by the Royer Group/Groupe Royer based in New York (USA), has become a partner and equipment supplier of EA Guingamp, a club relegated from the Ligue 1 Conforama to the Domino's Ligue 2 for the 2019-20 season, for five seasons (2019-2024), according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 149242
• Published on 11/06/19 at 10:35
©  D.R.
Women's World Cup: Nike (14 teams) is the most represented equipment manufacturer among the 24 teams

Nike is an equipment supplier of 14 of the 24 national teams, that are competing in the FIFA Women's World Cup France 2019, which begins this Friday (07/06/2019) with France - South Korea at the Parc des Princes in Paris (kick-off at 21:00 CET). The American brand is therefore the most represented…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 149221
• Published on 07/06/19 at 16:00
©  D.R.
Premier League: W88 (betting) becomes the main shirt sponsor of Aston Villa FC for 2019-20

W88.com, an online sports betting and gambling operator active in Asia, has become a partner and main shirt sponsor of Aston Villa FC (Sky Bet Championship in 2018-19, then Premier League) for the 2019-20 season, announced the club on 06/06/2019. "This is a record-breaking commercial…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 149208
• Published on 07/06/19 at 14:00
©  FIGC
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 149223
• Published on 07/06/19 at 13:00
©  FIFA
Women's World Cup 2019: sponsors of the competition that begins in Paris (FRA) on 07/06/2019

Orange, a French telecommunications group, became the sixth and final official supporter of the Women's World Cup 2019 on 20/03/2019. Orange joined Arkema (chemicals), SNCF (rail transport), Crédit Agricole (banking), Proman (human resources) and EDF (energy). These companies will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 149185
• Published on 07/06/19 at 12:20
©  SL Benfica
SL Benfica: 1st major European club to offer a cryptocurrency payment option with new partner UTRUST

"Portuguese champions (2018-19) Sport Lisboa e Benfica (Liga NOS) has become the first major European football club to accept online payments with cryptocurrency," announced the club on 05/06/2019. "In partnership with UTRUST (cryptocurrency platform), the most innovative digital payment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance
• Article # 149106
• Published on 06/06/19 at 14:30
©  Yahoo_Tokyo 2020
Tokyo 2020: Yahoo Japan Corporation (Internet), official supporter of the Olympic Summer Games

Yahoo Japan Corporation has become an official "Internet-based information and navigation services" supporter of the Tokyo 2020 Olympic Summer Games, announced the Tokyo organising committee on 31/05/2019. The Japanese company, which is specialised in services related to online information…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners
• Article # 148841
• Published on 06/06/19 at 10:50