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©  D.R.
Total 2019 AFCON: Puma, most represented equipment supplier among the 15 brands present (24 teams)

Puma is the equipment supplier of the national teams of four federations (Ivory Coast, Egypt, Ghana and Senegal) participating in the Total 2019 Africa Cup of Nations, the same number as for the 2017 edition and one less than during the 2015 AFCON. The German brand is the most represented…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 150322
• Published on 21/06/19 at 12:29
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 150305
• Published on 21/06/19 at 11:49
©  D.R.
LaLiga 1|2|3: William Hill (betting) partners with 7 Spanish second division clubs for 2019-20

William Hill, a British sports betting and gambling operator, has become the "official sports betting partner" of seven LaLiga 1|2|3 clubs (UD Almería, Real Zaragoza, UD Las Palmas, AD Alcorcón, Albacete Balompié, Extremadura UD and Elche CF) for 2019-20, announced the clubs on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 150196
• Published on 20/06/19 at 13:30
©  D.R.
Ligue 1 Conforama: Bulk Homme (cosmetics, JPN), regional partner of PSG, Kylian Mbappé ambassador

Bulk Homme, a Japanese brand of cosmetic products for men, has become a regional partner in Asia of Paris Saint-Germain (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 19/06/2019. French striker of the Parisian club, Kylian Mbappé, also became an ambassador for the Japanese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 150140
• Published on 19/06/19 at 17:24
©  D.R.
Premier League: Nike presents the new "Merlin" ball for 2019-20 celebrating a 20 year partnership

Nike has presented a new version of the "Merlin" football for the 2019-20 Premier League season on 17/06/2019. The official ball, which will be used during all Premier League games in 2019-20, celebrates the 20th season of the partnership between the American brand and the English league…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 150138
• Published on 19/06/19 at 15:30
©  D.R.
RC Strasbourg Alsace: Hager Group becomes main shirt sponsor for 2019-20 Europa League matches

Hager Group, a German group providing solutions and services for electrical installations in buildings, has expanded its partnership with RC Strasbourg Alsace (Ligue 1 Conforama) to become the club's main shirt sponsor for 2019-20 Europa League matches, according to the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 150057
• Published on 19/06/19 at 12:25
©  D.R.
Naming rights agreements: Uber Eats (LFP), Wohninvest (W. Bremen) and Santander (LaLiga)

Uber Eats, a meals home delivery service and subsidiary of the independent driver mobile application Uber, has become an official partner of the LFP for 2019-20, and will later be the title partner of the French first division, to be renamed "Ligue 1 Uber Eats", for two seasons (2020-2022)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 150052
• Published on 18/06/19 at 18:00
©  Manchester City FC
Manchester City: YuYuan Art Investment Group official art, culture & football education partner

Manchester City FC (Premier League) have entered "a new group wide partnership" with YuYuan Art Investment Group, an international art customisation service based in Shenzhen (CHN), which will become the "official art, culture & football education partner" of the reigning Premier League champions…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 150034
• Published on 18/06/19 at 17:25
©  D.R.
Serie A TIM: Kappa to succeed Lotto as equipment supplier of Genoa CFC from 2019-20

The Italian brand Kappa has become a partner and equipment supplier of Genoa CFC (Serie A TIM) from 2019-20, announced the club on 14/06/2019. Neither the duration nor the value of the partnership have been communicated. The agreement was concluded with the Italian license distributor BasicNet…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 150008
• Published on 18/06/19 at 13:24
©  D.R.
Ligue 1 Conforama: Boulanger (distribution) main shirt sponsor of LOSC Lille from 2019-20

Boulanger, a French distributor specialised in multimedia and household appliances, has extended its partnership and become the main shirt sponsor of LOSC Lille (Ligue 1 Conforama) from 2019-20 on 17/06/2019. A partner since 2009 (via its subsidiary Webdistrib, Boulanger became a partner in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 149941
• Published on 18/06/19 at 11:59