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©  D.R.
Ligue 1 Conforama: OneGum (chewing gum) partner of Stade de Reims for the 2019-20 season

OneGum, a chewing gum manufacturer, has extended its partnership with Stade de Reims (Ligue 1 Conforama) and has become an official partner of the club for 2019-20, according to the French brand on 27/08/2019. OneGum had already collaborated with the club in 2018-19 to broadcast an advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154638
• Published on 27/08/19 at 14:04
©  D.R.
eSports: automaker Ford launches eSports division named "FordZilla" in 2019

Ford, the American automaker, has launched its eSport division, called "FordZilla" on 19/08/2019. The announcement was made official at Gamescom 2019 in Cologne (GER) where the brand has a Ford stand that allows "the participants to experience several immersive gaming experiences, including the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 154528
• Published on 27/08/19 at 09:45
©  LaLiga
LaLiga: BKT (tyres) becomes a global partner of the Spanish league for 3 years (2019-2022)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has become a global partner of LaLiga for three seasons (2019-2022), according to the Spanish League on 23/08/2019. BKT is a global partner (along with Puma, EA Sports, Budweiser, Unilever and LiveScore), the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 154546
• Published on 26/08/19 at 12:29
©  D.R.
Premier League: QNET (direct sales) extends as a partner of Manchester City FC (2019-2024)

QNET, a direct selling company (nutrition products, personal care, luxury products etc.), has extended as a partner of Manchester City FC (Premier League) for five seasons (2019-2024), according to the club on 23/08/2019. The agreement between QNET and Manchester City "will take the relationship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154529
• Published on 26/08/19 at 11:04
©  D.R.
Sponsorship: major changes among the Serie A TIM clubs for the 2019-20 season

The 2019-20 Serie A TIM season will begin with Parma Calcio 1913 - Juventus FC at the Stadio Ennio Tardini (22,352 capacity) on Saturday 24/08/2019, kick-off at 18:00 CET. Konami, Joma, Kappa, Mediacom, adidas, Dignity Decree... Several changes are to be noted in terms of sponsorship for the new…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 154485
• Published on 23/08/19 at 14:40
©  VfL Wolfsburg
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 154464
• Published on 23/08/19 at 12:49
©  VfL Wolfsburg
Bundesliga: Osonyq (energy drinks) becomes a partner of VfL Wolfsburg for 5 seasons (2019-2024)

Osonyq, a Dutch brand specialised in 100% natural energy drinks for athletes, has become an international partner of VfL Wolfsburg (Bundesliga) for five seasons (2019-2024), according to the German club on 21/08/2019. As part of the agreement, which covers VfL Wolfsburg's men's, women's and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154424
• Published on 23/08/19 at 10:26
©  D.R.
Bundesliga: L'Oreal Men Expert (cosmetics) and Coca-Cola premium partners of Borussia Dortmund

L'Oréal Men Expert, the men's cosmetics brand of the French group L'Oréal Paris, has become a partner of Borussia Dortmund (Bundesliga) from 2019-20, announced the brand on 16/08/2019. In addition, The Coca-Cola Company has extended its partnership with the German club for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 154390
• Published on 22/08/19 at 12:00
Sponsorship: Nike, Europe's leading football equipment supplier with 46 of the 196 clubs (Footpack)

Nike is the most represented equipment supplier among the 11 European first divisions with the highest UEFA coefficient rankings in 2019-20, representing 46 clubs out of 196 (23.47%), according to a study published by Footpack, a French site specialised in football equipment news, on 14/08/2019…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 154389
• Published on 22/08/19 at 10:53
©  D.R.
Ligue 1 Conforama: Flamino (fuel) extends as a back shorts sponsor of FC Nantes in 2019-20

Flamino, a fuel distributor to the food and DIY retail sector, has extended its partnership as a back shorts sponsor of FC Nantes (Ligue 1 Conforama) for the 2019-20 season on 21/08/2019. Flamino, based in Belleville-sur-Vie (Vendée, FRA), has the status of official partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154359
• Published on 22/08/19 at 09:59