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©  D.R.
Serie A TIM: Dacia extends as main shirt sponsor of Udinese Calcio for 2020-2023

Dacia, a Romanian car brand owned by the French group Renault since 2000, has extended as a partner and main shirt sponsor of Udinese Calcio (Serie A TIM) for an additional three seasons (2020-2023), announced the club on 25/09/2020. Dacia, the club's main partner since 2009-10, has also held the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 194301
• Published on 28/09/20 at 11:40
©  Pepsico x Ryder Cup
Golf: PepsiCo (beverages) becomes a "worldwide supplier" of the Ryder Cup until 2025

PepsiCo, a US food and beverage company, has renewed and expanded its partnership with the PGA Tour and entered into an agreement with Ryder Cup Europe to become a "worldwide supplier" for the Ryder Cup until 2025, according to PGA of America and Ryder Cup Europe, co-organisers of the event, on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 194167
• Published on 25/09/20 at 16:59
©  Eintracht Francfort
Bundesliga: Hyundai, premium and mobility partner of Eintracht Frankfurt for 2020-2023

Hyundai Motor Deutschland, the German subsidiary of the eponymous South Korean car manufacturer, has become the mobility partner of Eintracht Frankfurt (Bundesliga) for three seasons (2020-2023), announced the club on 17/09/2020. Hyundai has the status of premium partner, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 194168
• Published on 25/09/20 at 14:39
©  IQONIQ
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 194177
• Published on 25/09/20 at 13:30
©  Hankook media center
Bundesliga: Hankook (tyres) extends as a partner of Borussia Dortmund for 2 seasons (2020-2022)

Hankook has extended its partnership with Borussia Dortmund (Bundesliga) for an additional two seasons (2020-2022), announced the South Korean tyre manufacturer on 24/09/2020. The agreement was negotiated via SPORTFIVE, the exclusive marketing agency of the club. Hankook, a partner of Borussia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 194048
• Published on 25/09/20 at 09:30
©  Manchester City FC
Manchester City FC: HWT Clinic (hair transplant center) regional partner in Europe

Hair World Turkey (HWT Clinic), a hair transplant center in Istanbul (TUR) has become a regional partner (second level) of Manchester City FC (Premier League) in Europe, as part of a "multi-year partnership," announced the club on 24/09/2020. HWT Clinic will be Manchester City's "official hair…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Merchandising - Licensing, …
• Article # 194068
• Published on 24/09/20 at 17:49
©  OM
Olympique de Marseille: Relais Vert (wholesale organic products), sustainable food partner

Relais Vert, wholesaler of organic products, has become a partner of Olympique de Marseille (Ligue 1 Uber Eats) for three seasons (2020-2023) as part of a "sustainable food" agreement announced the club on 24/09/2020. Relais Vert has the status of regional partner (fourth level). "Olympique de…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 194013
• Published on 24/09/20 at 14:59
©  FC Emmen
Netherlands: KNVB refuses to allow sex toy brand to be main shirt sponsor of FC Emmen (Eredivisie)

The Royal Dutch Football Association (KNVB) has prohibited the sponsorship agreement between FC Emmen (Eredivisie) and EasyToys, a local brand of sex toys, on the grounds that "football is and should be accessible to the young and old," announced the club and the body on 16/09/2020. EasyToys was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 194012
• Published on 24/09/20 at 14:00
©  LaLiga
LaLiga: IQONIQ (social media) "global fan engagement licenced partner" 2020-2023

IQONIQ, a social media and fan engagement platform targeting the world of sport and entertainment, has become a partner of LaLiga as part of a three-season (2020-2023) licensing agreement, according to the Spanish League on 23/09/2020. "The main beneficiaries of this licence agreement will be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 193891
• Published on 24/09/20 at 13:09
©  Borussia Dortmund
Bundesliga: adesso (IT service provider), sponsor of Borussia Dortmund's youth teams until 2023

adesso, an IT service provider based in Dortmund (GER), has become an official main sponsor and shirt sponsor of Borussia Dortmund's (Bundesliga) youth teams, as well as the "selected IT partner and service provider until 2023," announced the German club on 22/09/2020. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 193858
• Published on 23/09/20 at 16:14