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©  ITF
Tennis: the Fed Cup renamed "Billie Jean King Cup by BNP Paribas" from the 2020 edition

The Fed Cup is renamed to the "Billie Jean King Cup by BNP Paribas" from the 2020 edition (postponed to 2021), announced the International Tennis Federation (ITF) on 17/09/2020. Former American tennis player Billie Jean King has been the competition's ambassador since 2019. The ITF also…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Social Responsibility, Sponsors - Partners
• Article # 193431
• Published on 18/09/20 at 15:25
©  eToro
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 193399
• Published on 18/09/20 at 14:24
©  Puma
Exclusive Sponsorship: major changes among Bundesliga clubs for the 2020-21 season

The 2020-21 Bundesliga season kicks off with FC Bayern Munich - FC Schalke 04 at the Allianz Arena (75,000 capacity) in Munich (Bavaria, Germany) on Friday 18/09/2020 (kick-off at 20:30 CET). 1 & 1, Puma, Flatex, Deutsche Bank... There have been a number of changes in terms of sponsorship for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 193286
• Published on 18/09/20 at 13:04
©  D.R.
LaLiga: M-Bet (betting), regional partner of the Spanish league in Africa for 2020-2023

M-Bet, a Tanzanian sports betting operator, has become a regional partner of LaLiga in East Africa for three seasons (2020-2023), announced the Spanish league on 17/09/2020. Five countries are included in the agreement: Kenya, Uganda, Democratic Republic of Congo, Tanzania, and Zambia. M-Bet…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 193364
• Published on 18/09/20 at 11:44
©  AS Roma
Serie A TIM: Chipper (money transfers), regional partner of AS Roma in Africa

Chipper, a Californian company specialised in international money transfers, has become a regional partner of AS Roma (Serie A TIM) in Africa from 2020-21 in order to "advance football on the continent," announced the club on 17/09/2020. Chipper has the status of regional partner, the sixth level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 193365
• Published on 18/09/20 at 11:10
©  D.R.
Serie A TIM: Parimatch succeeds 10Bet as betting partner of Juventus FC (excluding in Italy)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official partner of Juventus FC (Serie A TIM) from 2020-21, announced the club on 17/09/2020. In view of Italian legislation which prohibits advertising for gambling in sport (Dignity Decree Law…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 193284
• Published on 18/09/20 at 09:30
©  D.R.
esports: Bose (sound systems) partners with Riot Games and launches its first gaming headset

Bose, an American manufacturer of sound systems and headphones, has become a partner of Riot Games and the "official gaming headset of LoL Esports global events" (the three major events) from 2020, announced the American publisher on 16/09/2020. In particular, Bose becomes a partner of the 2020…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing, esport - gaming
• Article # 193312
• Published on 17/09/20 at 17:50
©  D.R.
Ukraine: Puma succeeds Nike as as equipment supplier of Shakhtar Donetsk for 5 seasons (2021-2026)

Puma will become the official equipment supplier of Shakhtar Donetsk (FavBet Liga, Ukrainian first division) for five years from the 2021-22 season (2021-2026), announced the club on 15/09/2020. The German equipment manufacturer succeeds Nike, Shakhtar Donetsk's official equipment supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 193149
• Published on 17/09/20 at 16:40
©  D.R.
Premier League: Nexen Tire (tyres) extends as sleeve sponsor of Manchester City FC from 2020-21

Nexen Tire, a South Korean tyre manufacturer, has renewed its partnership as sleeve sponsor of Manchester City FC (Premier League) from 2020-21 as part a "multi-year deal," announced the club on 16/09/2020. The agreement has been extended to Manchester City's women's team (Barclays FA Women's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 193167
• Published on 17/09/20 at 13:29
©  D.R.
Serie A TIM: Randstad (human resources) extends as a partner of Juventus FC for 2020-2022

Randstad Italia, the Italian subsidiary of the Dutch human resources group, has extended its partnership with Juventus FC (Serie A TIM) for an additional two seasons (2020-2022), announced the club on 15/09/2020. Randstad, which has been a partner of Juventus since 2014-15, will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 193150
• Published on 17/09/20 at 12:39