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©  UEFA
Champions League (UEFA): Mastercard (payment solutions) extends partnership for 2021-2024

Mastercard, an American group specialised in payment solutions, has extended as a partner of the Champions League for an additional three seasons (2021-2024), announced UEFA on 19/10/2020. The agreement also covers the 2021, 2022 and 2023 editions of the European Super Cup. A partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 196556
• Published on 19/10/20 at 16:45
©  Chelsea FC
Premier League: GO Markets (trading), official partner of Chelsea FC from 2020-21

GO Markets, an Australian company specialised in online trading, has become the "official online trading partner" of Chelsea FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the English club on 16/10/2020. GO Markets has the status of official partner, the second…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 196572
• Published on 19/10/20 at 16:11
©  Liverpool FC
Premier League: Expedia (travel operator), sleeve sponsor of Liverpool FC from 2020-21

Expedia Group, an American online travel booking group (flights, accommodation, car rentals, etc.), has become a partner and sleeve sponsor of Liverpool FC (Premier League) as part of a "multi-year agreement" from 2020-21, announced the club on 17/10/2020. Expedia has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196533
• Published on 19/10/20 at 12:20
©  Internazionale Milano
Serie A TIM: Gatorade (sports drinks) renews as a partner of FC Inter Milan until 2022

Gatorade, a sports drinks brand of the US group PepsiCo, has renewed its partnership with FC Internazionale Milano "for the third consecutive year (until the end of 2020-21)," announced the Italian club on 16/10/2020. "As the club's official sports drink, Gatorade will once again have the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 196502
• Published on 19/10/20 at 11:30
©  DFCO
Ligue 1 Uber Eats: Caisse d'Épargne (bank) extends as socks sponsor of Dijon FCO (2020-2025)

The Caisse d'Epargne Bourgogne Franche-Comté, a regional subsidiary of the French banking group, has extended its partnership with Dijon FCO (Ligue 1 Uber Eats) for an additional five seasons (2020-2025), announced the club on 15/10/2020. As the club's main partner (first level), Caisse…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196491
• Published on 19/10/20 at 10:59
©  D.R.
2020-21 Bundesliga: equipment suppliers, shirt sponsors, sleeve sponsors and stadium naming partners

Please find below the equipment suppliers, main shirt sponsors, sleeve sponsors stadium naming partners of the 18 Bundesliga clubs for the 2020-21 season. This information is updated daily. You can also find a list of sponsorship agreements, equipment suppliers and shirt sponsors of other clubs…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196257
• Published on 16/10/20 at 17:00
©  Manchester United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 196388
• Published on 16/10/20 at 14:05
©  Wolverhampton Wanderers FC
Premier League: Tezo (headphones, CHN), partner of Wolverhampton Wanderers FC from 2020-21

Tezo, a Chinese manufacturer of wireless headphones, has become a partner of Wolverhampton Wanderers FC (Premier League) from 2020-21, announced the club on 15/10/2020. Tezo has the status of official partner, the second level in the English club's sponsorship hierarchy. The Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 196385
• Published on 16/10/20 at 13:29
©  D.R.
Germany: Deutsche Telekom partner of 1. FC Köln and Hamburger SV for 3 seasons

Deutsche Telekom, a German telecommunications operator, is to become the new technology partner (second level) of 1. FC Köln (Bundesliga) from the 2021-22 season, as part of a partnership planned "for at least three years (2021-2024)," announced the German club on 15/10/2020. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 196376
• Published on 16/10/20 at 11:54
©  Top Five Management
Exclusive Top Five Management: "Create synergies and pursue international development with Como" (S. Gurov)

"The Como Group is involved in the luxury, hotel and sports sectors, via the Formula 1 Singapore Grand Prix. Top Five management will be able to benefit from the best practices of a global group and create synergies thanks to their wide diversification. Como will help us pursue our international…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 195477
• Published on 15/10/20 at 16:23