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©  FC Bayern Munich
Bundesliga: Coca-Cola (beverages) extends as a partner of FC Bayern Munich

The Coca-Cola Company, an American beverage manufacturer and partner of FC Bayern Munich (Bundesliga) for more than 50 years, has extended its partnership with the club, on 08/10/2020. Coca-Cola has the status of "gold partner", the third level in the German club's sponsorship hierarchy. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 195576
• Published on 09/10/20 at 14:09
©  RFEF
RFEF: Seat (car manufacturer) activates partnership by unveiling Spain selection with license plates

Seat, the Spanish car manufacturer, has activated its partnership with the Real Federacion Espanola de Futbol via a video published on the Spanish Football Federation's social networks, in which Luis Enrique, coach of the Spanish national team, unveils his selection with license plates bearing the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 195461
• Published on 09/10/20 at 12:30
©  VfB Stuttgart
Bundesliga: Betway, betting partner of VfB Stuttgart for the 2020-21 season

Betway, a sports betting operator based in Guernsey and Malta, has become betting partner of VfB Stuttgart (Bundesliga) for the 2020-21 season, announced the club on 07/10/2020. The betting operator has official partner status, the fourth level in the German club's sponsorship hierarchy. Betway…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 195462
• Published on 08/10/20 at 16:45
©  Athletic Bilbao
LaLiga: Euskaltel (telecommunications) extends as a partner of Athletic Bilbao for 2020-21

Euskaltel, a Spanish telecommunications operator, has extended as an official partner of Athletic Club Bilbao (LaLiga Santander) for the 2020-21 season, announced the club on 06/10/2020. This is a second level partnership in the Basque club's sponsorship hierarchy. Euskaltel became a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 195380
• Published on 08/10/20 at 11:40
©  FC Barcelona
FC Barcelona: Rakuten unveils a mosaic composed of photos of fans on the facade of the Camp Nou

Rakuten, a Japanese group specialised in internet services, has activated its partnership with FC Barcelona (LaLiga Santander) and unveiled a giant mosaic made up of photos of fans of the Catalan club that will be installed on the façade of the Camp Nou (99,354 capacity) during the 2020-21 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 195309
• Published on 08/10/20 at 09:29
©  World Rugby
Rugby: Société Générale (FRA, bank), worldwide partner of the 2023 World Cup in France

The French bank Société Générale has extended its status as a "worldwide partner" (first level) and official bank of World Rugby for the 2023 Rugby World Cup played in France, according to the body on 06/10/2020. Société Générale has been a partner of the Rugby World Cup since its second edition…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 195289
• Published on 07/10/20 at 16:49
©  Tottenham Hotspur FC
Premier League: Hyperice, official recovery technology supplier of Tottenham Hotspur FC from 2020-21

Hyperice, a US company specialised in sports technology for athlete recovery and injury prevention, has become the "official recovery technology supplier" of Tottenham Hotspur FC (Premier League) and Tottenham Hotspur Women, from 2020-21, announced the London (ENG) club on 06/10/2020. Hyperice…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 195290
• Published on 07/10/20 at 15:33
©  Paris SG
Paris Saint-Germain: 4th collaboration with Jordan Brand featuring a lifestyle collection + 3rd kit

Jordan Brand, a brand of the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) through the presentation of a new lifestyle collection that includes the club's 2020-21 third kit, announced the club on 06/10/2020. The new fourth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 195187
• Published on 06/10/20 at 17:44
©  RFU
England Rugby: Allianz, insurance partner of the RFU, title partner of Premier 15s (women's league)

The German insurance company Allianz has become the official "insurance partner" of the Rugby Football Union (RFU) and title partner of the Premier 15s, top tier of women's rugby union taking which will be known as the "Allianz Premier 15s," announced England Rugby on 06/10/2020. "Allianz is…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 195183
• Published on 06/10/20 at 16:20
©  Malaga CF
LaLiga SmartBank: Mi Colchón (beds), shirt sponsor of Malaga CF from 2020-21

Mi Colchón, a Spanish bed and mattress chain based in Malaga (ESP), has become an official partner and shirt sponsor of Malaga CF (LaLiga Santander) from 2020-21, according to the Spanish club on 05/10/2020. The exact length of the agreement has not been communicated although it is expected to be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 195162
• Published on 06/10/20 at 15:50