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©  Manchester United FC
Manchester United: agreement with Chevrolet extended by six months due to Covid-19

Chevrolet, a US car manufacturer, has extended as a partner and main shirt sponsor of Manchester United FC (Premier League) for an additional six months, until 31/12/2021, at no extra cost, announced the club upon the presentation of its 2019-20 accounts on 21/10/2020. The initial agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Essentials Sponsors & Partners
• Article # 196926
• Published on 23/10/20 at 10:01
©  Newzoo
esports: a forecast revenue of $950.3m in 2020 and $1.6bn in 2023 (Newzoo, adjusted forecasts)

Global revenues from esports will rise to $950.3m (€807m as of 07/10/2020) in 2020, a slight decrease from the $950.6m recorded in 2019, announced the Dutch consulting firm Newzoo on 07/10/2020, which, due to Covid-19, has once again adjusted its "2020 Global Esports Market Report" initially…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media Audiences, Digital, Finance, …
• Article # 197002
• Published on 22/10/20 at 14:29
©  Footpack
Sponsorship: 98.54% of Ligue 1 Uber Eats players wear Nike, adidas or Puma boots (Footpack)

98.54% of Ligue 1 Uber Eats players wear boots produced by the American brand Nike (44.28%) and the German brands adidas (41.74%) and Puma (12.52%), according to Footpack, a French site specialised in football equipment news, on 16/10/2020 (see details of the figures for the seven brands…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 196987
• Published on 22/10/20 at 12:39
©  AS Monaco FC
Ligue 1 Uber Eats: AS Monaco FC opens an official store on Amazon (e-commerce)

AS Monaco FC (Ligue 1 Uber Eats) has opened an official store on the American e-commerce site Amazon for the sale of club merchandise on 21/10/2020. The official store will be available on Amazon's websites in France, the UK, Italy, Germany and Spain. "This collaboration with Amazon will allow…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 196969
• Published on 22/10/20 at 10:44
©  RFU
Rugby: O2 (telecoms), main shirt sponsor of the England national teams until 2026

O2, a British telecommunications operator, has extended, through the Rugby Football Union (RFU), as the main shirt sponsor of the English national rugby team for five years (2021-2026), announced the governing body on 19/10/2020. The value of this new agreement will be £7.5m (€8.2m) per year…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 196648
• Published on 21/10/20 at 17:49
©  Dugout
Sponsorship: Dugout launches "Boost" to improve brand sponsorship activations

Dugout, a British social and digital football platform, has launched "Dugout Boost", a new product that aims to provide "brands with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world's leading football clubs," said the British group on 20/10/2020…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 196881
• Published on 21/10/20 at 16:25
©  Olympique de Marseille
Olympique de Marseille: Uber Eats activates its partnership through the "Faim d'Europe" campaign

Uber Eats, a meal delivery application, has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched the "Faim d'Europe" ("Hunger for Europe") campaign for the club's return to the Champions League after a 7-year absence, announced the subsidiary of the taxi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 196701
• Published on 21/10/20 at 14:30
©  UEFA
UEFA: Vivo (smartphones), official partner of Euro 2020 (to be held in 2021) and Euro 2024

Vivo, a Chinese smartphone manufacturer, has become a partner of Euro 2020 (to be held in 2021) and Euro 2024 (in Germany), announced UEFA on 20/10/2020. The Chinese company thus becomes the "official smartphone provider" for both competitions. Vivo has also become the very first presenting…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 196807
• Published on 21/10/20 at 11:59
©  AC Milan
Serie A TIM: StarCasino (online casino) extends as a partner of AC Milan (2020-2023)

StarCasino, an online gambling brand belonging to Swedish betting operator Betsson AB, has extended its partnership with AC Milan (Serie A TIM) for an additional three seasons (2020-2023), announced the club on 19/10/2020. StarCasino has the status of major partner, the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 196713
• Published on 21/10/20 at 10:44
©  Genoa CFC
Genoa CFC: Banca Sistema, main shirt sponsor, and Synlab (health), sleeve sponsor for 2020-21

Banca Sistema, an Italian bank based in Milan (Lombardy, ITA), has become a partner and main shirt sponsor of Genoa CFC (Serie A TIM) for the 2020-21 season, announced the club, which presented its shirt sponsors on 19/10/2020. Genoa CFC had not had a main shirt sponsor since the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 196699
• Published on 20/10/20 at 15:15