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©  OL
Olympique Lyonnais: Groupama extends stadium naming rights for two seasons (2020-2022)

Groupama Rhône-Alpes Auvergne, the regional subsidiary of the French insurance and banking group, has extended its naming rights for the Parc OL (59,286 capacity) for two seasons (2020-2022), announced OL Groupe, the holding company that owns Olympique Lyonnais (Ligue 1 Conforama) and the stadium…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Essentials Sponsors & Partners
• Article # 195100
• Published on 06/10/20 at 11:10
©  OM
Puma: Olympique de Marseille unveils a connected third shirt which gives access to exclusive prizes

Olympique de Marseille (Ligue 1 Uber Eats) and its German equipment manufacturer Puma have presented the club's third shirt for the 2020-21 season. It is equipped with "an NFC (Near-Field-Communication) chip giving access to "Money can't buy" prizes for fans as well as exclusive surprises…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 195087
• Published on 06/10/20 at 09:50
©  Leeds United FC
Premier League: Cadbury (Mondelēz) official partner of Leeds United FC for 2020-21

Cadbury, a chocolate bar brand belonging to the American confectionery manufacturer Mondelēz International (Milka, Oreo and Toblerone...), has become the "official snacking partner" of Leeds United FC (Premier League) from 2020-21, announced the English club on 01/10/2020. According to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 194995
• Published on 05/10/20 at 14:15
©  AC Milan
Serie A TIM: Crai (supermarkets), official partner of AC Milan from 2020-21

Crai, an Italian supermarket chain and distributor, has become an official partner of AC Milan from 2020-21, announced the club on 03/10/2020. Crai benefits from the status of official partner, the fourth level in the Italian club's sponsorship hierarchy. "The agreement between AC Milan and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 194975
• Published on 05/10/20 at 12:09
©  Juventus FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 194832
• Published on 05/10/20 at 10:04
©  NTF
Interviews by News Tank Football (Uber Eats, Neo/Eleven, OneFootball, LFP, IQONIQ)

Please find below a selection of key News Tank Football interviews, including extended conversations with: • Arnaud Gouénard, head of marketing at Uber Eats France • Anouk Mertens, managing director of Neo Studios and COO of Eleven • Lucas von Cranach, founder and CEO of OneFootball …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Stadiums
• Article # 194861
• Published on 02/10/20 at 17:24
©  Orange
Paris 2024: Orange becomes the third premium partner of the Olympic and Paralympic Games

Orange has become a "premium partner" and "official supplier" of the Paris 2024 Olympic and Paralympic Games, announced the French telecommunications group on 01/10/2020. "The very high-speed broadband networks that will be installed in all venues will enable everyone around the planet to share…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 194893
• Published on 02/10/20 at 16:59
©  Juventus FC
Serie A TIM: Wings Mobile (electronics), official supplier of Juventus FC from 2020-21

Wings Mobile, an Italian start-up specialised in mobile phones, software development and electronic products, has become an official supplier of Juventus FC (Serie A TIM) from 2020-21, announced the club on 01/10/2020. Wings Mobile has the status of official supplier, the fourth level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 194837
• Published on 02/10/20 at 12:16
©  Emirates
Roland-Garros: "Back In the Game" campaign by Emirates to mark the return of tennis and flights

Emirates has activated its partnership with Roland-Garros and launched the "Back In the Game" campaign, according to the Emirati airline company on 29/09/2020. The campaign coincides with the airline's resumption of daily flights to Paris (FRA) and the tennis season, interrupted due to the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 194827
• Published on 02/10/20 at 11:04
©  FC Internazionale Milano
Serie A TIM: SDY Sports (gaming) regional partner of FC Internazionale Milano in Asia until 2022

SDY Sports, an Asian company specialised in the gaming industry, has become the "official Asian online gaming partner" of FC Internazionale Milano (Serie A TIM) "for the next two years (until 2022)," announced the Italian club on 02/10/2020. SDY Sports has the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 194808
• Published on 02/10/20 at 10:40