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©  Torino FC
Serie A TIM: Suzuki celebrates its Moto GP title with a special Torino FC shirt

Suzuki Italia, a subsidiary of the Japanese car manufacturer, has activated its partnership with Torino FC (Serie A TIM), by displaying a special logo on the club's shirt to celebrate the 2020 Moto GP title won by the Spanish rider Joan Mir (Team Suzuki Ecstar), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 201060
• Published on 30/11/20 at 15:00
©  Leeds United FC
Premier League: Hisense (electronics), official partner of Leeds United for 2 seasons (2020-2022)

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has become an official partner of Leeds United FC (Premier League) for two seasons (2020-2022), announced the club on 27/11/2020. Hisense has the status of official partner, the second level in the Leeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 201033
• Published on 30/11/20 at 12:00
©  NBA
NBA: Louis Vuitton presents a collection via a virtual experience at Madison Square Garden

Louis Vuitton, the French designer and manufacturer of luxury products (luggage, accessories, ready-to-wear clothing), activated its partnership with the National Basketball Association by unveiling its new collection via a virtual experience at Madison Square Garden, the arena where the New York…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 201040
• Published on 30/11/20 at 11:30
©  Twitter
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 200895
• Published on 27/11/20 at 14:57
©  Wolverhampton Wanderers FC
Premier League: Recovapro, official recovery technology partner of Wolves for 2020-21

Recovapro, an English company specialised in sports technology for athlete recovery and injury prevention, has become the "official recovery technology partner" of Wolverhampton Wanderers FC (Premier League) "for the 2020-21 season," announced the club on 26/11/2020. "The partnership is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 200883
• Published on 27/11/20 at 12:49
©  News Tank
Bundesliga: 17 clubs have a betting partner in 2020-21 (14 different operators)

17 of the 18 Bundesliga clubs have at least one sports betting operator among their partners in 2020-21 as of 25/11/2020. The only exception is promoted side DSC Arminia Bielefeld. Of the 14 betting operators represented in the German championship (for a total of 26 contracts), only two appear…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 200609
• Published on 27/11/20 at 10:54
©  D.R.
Mondelēz International (confectionery): a bold sponsorship strategy in 2020 (14 agreements signed)

Cadbury, a chocolate brand belonging to the American confectionery group Mondelēz International (Oreo, Toblerone, Milka...), became partner of Wolverhampton Wanderers FC (Premier League) for the 2020-21 season on 25/11/2020. The deal was the 14th partnership signed in football by the American…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 200787
• Published on 27/11/20 at 09:29
©  Juventus FC
Serie A TIM: Capex.com (Forex trading), official partner of Juventus FC from 2020-21

Capex.com, a Cyprus-based Forex trading platform, has become the "official trading partner" of Juventus FC (Serie A TIM) from 2020-21, announced the club on 25/11/2020. Capex.com has the status of official partner, the third level in the Italian club's sponsorship hierarchy. The company will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 200697
• Published on 26/11/20 at 11:30
©  Deportivo Alaves
LaLiga Santander: Kelme extends as equipment supplier of Deportivo Alavés for 4 seasons (2021-2025)

Kelme, a Spanish brand belonging to the Chinese group Yuanxiang since 2018, has extended as the official equipment supplier of Deportivo Alavés (LaLiga Santander) for an additional four seasons (2021-2025), announced the club on 25/11/2020. Kelme had succeeded the Danish brand Hummel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 200714
• Published on 26/11/20 at 10:50
©  Wolverhampton Wanderers FC
Premier League: Cadbury (Mondelēz) official snacking partner of Wolverhampton Wanderers for 2020-21

Cadbury, a chocolate bar brand belonging to the American confectionery manufacturer Mondelēz International (Milka, Oreo and Toblerone...), has become the "official snacking partner" of Wolverhampton Wanderers FC (Premier League) "for the 2020-21 season," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 200637
• Published on 26/11/20 at 10:50