Filter by domain
Filter by year
Filter by month
©  NTF
e-Think Sport: "Our level of attention paid to Team Vitality is strategic" (C. Mazel, adidas)

"We consider Team Vitality as a team in its own right, there is no border between traditional sport and esports. It is a partnership that is activated on products, on campaigns, in shops, that supports a real retail, e-commerce and influence dimension. Together we build a 360 degree partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 207005
• Published on 02/02/21 at 16:59
©  GSW
Global Sports Week: "The key word in terms of commitment is sincerity" (J-B Durier, ASO)

"The key word in terms of commitment is sincerity. And its positive impact will be a great factor of resilience to get out of the crisis that is hitting us. It is a great source of growth," explained Jean- Baptiste Durier, CSR director of Amaury Sport Organization, 02/01/2021. "Great power…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 207121
• Published on 02/02/21 at 15:14
©  LOSC Lille
Ligue 1 Uber Eats: Hua Ti Hui (betting), LOSC Lille's first regional partner for Asia (2020-2023)

Hua Ti Hui (HTH), an Asian sports betting operator, has become a regional partner of LOSC Lille (Ligue 1 Uber Eats) for Asia over the 2020-2023 cycle, announced the club on 30/01/2021. After its first partnership with a South American company in 2019-20 (Midas Trend, cryptomonnaie, BRA), LOSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 206982
• Published on 02/02/21 at 10:49
©  GSW
Global Sports Week 2021: "multi-country" edition with central hub at the Eiffel Tower 01-05/02/2021

"Global Sports Week is where global sports leaders, cultural influencers, change-makers, athletes and activists gather to shake, shape and share the future of sport across the boundaries of geography, society and business," said the organisers of the event, whose second edition is taking place…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 206975
• Published on 01/02/21 at 16:34
©  News Tank
e-Think Sport 2021: "Virtual will change role and become an essential building block" (C. Rach, ASO)

"One of the consequences of the health crisis that we are experiencing is that the virtual will change its role: it will become an essential building block, whereas before it was only a complementary element," explained Claude Rach, head of strategy & business development at Amaury Sport…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 206909
• Published on 01/02/21 at 15:24
©  PSG
Paris Saint-Germain: Jordan Brand presents a fourth shirt and collection "inspired by the Milky Way"

Jordan Brand, owned by the American equipment manufacturer Nike, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a fourth shirt as part of a "Spring-Summer 2021 lifestyle collection," announced the Parisian club on 29/01/2021. "Developed around a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 206835
• Published on 01/02/21 at 10:00