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©  Lega Serie A
esports/Lega Serie A: Be-Kind (snacks) becomes a partner of the eSerie A TIM

Be-Kind, an American snack company, has become an official partner of the Lega Serie A for its esports competition, the eSerie A TIM, played on the video game FIFA 21 (published by the American company EA Sports), announced the Italian professional league on 23/02/2021. "Just like the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 209387
• Published on 24/02/21 at 11:30
©  FC Bayern Munich
Bundesliga: Therabody (wellness), official partner of FC Bayern Munich from 2020-21

Therabody, an American company specialised in percussive massage equipment and wellness programmes, has become the "official recovery partner" of FC Bayern Munich (Bundesliga) from 2020-21, announced the club on 22/02/2021. Therabody (formerly Theragun) has the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 209282
• Published on 23/02/21 at 13:00
©  Erreà
Equipment manufacturers: Erreà launches communication campaign highlighting its antibacterial fabric

Erreà has launching a communication campaign that highlights its new Ti-energy 3.0 fabric "with antiviral and antibacterial properties," announced the Italian equipment manufacturer on 22/02/2021. "A protective bubble that shields and safeguards athletes and sportsmen in all fields. This is…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 209263
• Published on 23/02/21 at 12:25
©  Tennis Australia
Australian Open: Asics, Lacoste, Head… Novak Djokovic's partners celebrate his 18th major title

The Serbian tennis player Novak Djokovic won the 2021 Australian Open against Russian Daniil Medvedev (7-5, 6-2, 6-2) on 21/02/2021. This is his 18th Grand Slam title and a record ninth victory in Australia. Djokovic's partners celebrated this victory notably via Twitter (see below). Among them…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 209204
• Published on 23/02/21 at 10:20
©  D.R.
Australian Open: Tag Heuer, Nike... Naomi Osaka's partners celebrate her 4th major title

The Japanese tennis player Naomi Osaka won the 2021 Australian Open against American Jennifer Brady (6-4, 6-3) on 20/02/2021. This is her fourth Grand Slam title and her second victory in Australia after a first in 2019. Naomi Osaka's partners celebrated the victory via Twitter and Instagram…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 209205
• Published on 23/02/21 at 09:35
©  UEFA
UEFA: Qatar Airways (airline), official sponsor of Euro 2020

Qatar Airways has become a partner and the "official airline" of Euro 2020, announced UEFA on 22/02/2021. Euro 2020 will take place from 11/06 to 11/07/2021. "As a partner of one of the world's biggest sporting events, the Qatar Airways brand will feature prominently across all digital…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 209183
• Published on 22/02/21 at 16:20
©  Atlético Madrid
Club Atlético de Madrid: Ria Money Transfer, back shirt sponsor until 2023-24

Ria Money Transfer, an international money transfer operator and subsidiary of the American company Euronet WorldWide (payment solutions), has extended its partnership with Club Atlético de Madrid (LaLiga Santander) as a back shirt sponsor until the end of 2023-24, announced the Spanish club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 209129
• Published on 22/02/21 at 12:25
©  AS Roma
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 209016
• Published on 19/02/21 at 15:29
©  Paris Saint-Germain
esports: Philips Monitors (screens, via MMD) becomes official partner of PSG from 2021

Philips Monitors, a brand of the Dutch group specializing in household appliances, has become a partner of the esports section of Paris Saint-Germain (Ligue 1 Uber Eats), which plays on the video game FIFA (published by EA Sports), from 2021, announces the Parisian club on 18/02/2021. MMD…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 208992
• Published on 19/02/21 at 14:10
©  Puma
Sponsorship: Raphaël Varane (FRA, Real Madrid CF) switches from Nike to Puma from 2021

Puma has become the official equipment supplier of the French footballer Raphaël Varane from 2021, the brand announced on 18/02/2021. The Real Madrid CF (LaLiga Santander) player, who has worn Nike boots since his professional debut at RC Lens (Ligue 1 Uber Eats) in 2010-11, has been training in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 208856
• Published on 19/02/21 at 10:14