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©  ALL
Ligue 1 Uber Eats: ALL (Accor) win a Paris Saint-Germain 4th shirt via an online treasure hunt

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched "The ALL Journey", a competition in the form of a digital treasure hunt that will enable participants to win stays in Accor group hotels as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 207961
• Published on 10/02/21 at 13:34
©  FC Schalke 04
Bundesliga: Hagedorn (demolition) extends partnership with FC Schalke 04 until 30/06/2024

Hagedorn, a German company specialised in civil engineering (demolition, waste, etc.), has extended and strengthened its partnership with FC Schalke 04 (Bundesliga) until 2023-24, announced the club on 04/02/2021. "The partnership has been extended and the amount has been increased. The new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 207777
• Published on 09/02/21 at 14:49
©  FIGC
Italy: Poste Italiane extends as a partner of the Federation for two years (2021-2022)

Poste Italiane, Italy's public postal services company, has extended its partnership with the Federazione Italiana Giuoco Calcio for the senior men's national team until 31/12/2022, announced the Italian Federation on 05/02/2021. "Poste Italiane will therefore be at the Azzurri's side for Euro…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 207779
• Published on 09/02/21 at 13:15
©  OL Reign
United States: Starbucks (coffee shops), partner of OL Reign (NWSL) from 2021

Starbucks, an American chain of coffee shops based in Seattle (Washington State, USA), has become an official sponsor of OL Reign (NWSL) from the 2021 season, announced the club based in Tacoma (southern suburb of Seattle), on 04/02/2021. "Starbucks will serve as the presenting partner of OL…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 207695
• Published on 08/02/21 at 15:40
©  Atlético Madrid
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 207567
• Published on 05/02/21 at 17:05
©  FC Barcelona
FC Barcelona: Shiseido (cosmetics, JPN) regional partner in Japan, China, Italy and Spain until 2022

Shiseido Men, from the Japanese cosmetics and luxury goods company Shiseido Company Ltd, has become a regional partner of FC Barcelona (LaLiga Santander) as part of "a two-year agreement through to December 2022 in four key markets Japan, China, Italy and Spain," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 207521
• Published on 05/02/21 at 13:45
©  Lega Serie A
esports/Lega Serie A: UnaHotels (hotel group) becomes a partner of the eSerie A TIM

UnaHotels, an Italian hotel chain, has become a "hospitality partner" of the Lega Serie A for its esports competition the eSerie A TIM, played on the FIFA 21 (EA Sports) video game, announced the Italian professional league on 02/02/2021. "Whether it's digital or physical performance, every…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 207489
• Published on 05/02/21 at 12:24
©  UEFA
UEFA: Molten, ball supplier of the Europa League and Europa Conference League for 2021-2024

Molten, a Japanese equipment manufacturer, has extended as the official match ball supplier of the Europa League for three additional seasons (2021-2024), announced UEFA on 04/02/2021. The new agreement now includes the Europa Conference League, which begins in 2021-22. Molten, a Japanese…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 207421
• Published on 04/02/21 at 15:51
©  FIFA
FIFA: QNB Group becomes an official bank and regional supporter of the 2022 World Cup in Qatar

QNB Group, has become the "official Qatari bank" and regional supporter of the 2022 World Cup in Qatar, announced FIFA on 03/02/2021. The competition will take place in the emirate from 21/11 to 18/12/2022. QNB Group has the status of regional supporter, the third level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 207355
• Published on 04/02/21 at 11:34
©  EA Sports
UEFA: EA Sports (video games, FIFA) extends exclusive licensing rights from 2021-22

EA Sports will retain exclusive licensing rights for UEFA competitions as part of an extended partnership with the European body for several seasons from 2021-22, announced the subsidiary of Electronic Arts on 02/02/2021. The American video game publisher already benefits from the licensing rights…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, esport - gaming
• Article # 207201
• Published on 03/02/21 at 10:20