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©  The FA
England: Xbox (Microsoft, video games), official partner of the national teams from 2021

Xbox, a video game console from Microsoft, has become the "official gaming partner" of the English men's ("Three Lions"), women's ("Lionesses") and esports ("eLions") national teams from 2021, announced The Football Association on 30/08/2021. The home console becomes an official partner of The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 227004
• Published on 31/08/21 at 17:20
©  LoL Esports
esports: Amazon, 1st title sponsor of the European Masters, Riot Games' 2nd European Championship

Amazon has become the title sponsor of the European Masters starting with the 2021 summer segment and for both 2022 segments (spring and summer), according to LoL Esports, Riot Games' marketing arm for its esports circuit, on 30/08/2021. As part of the partnership, the European Masters will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 226910
• Published on 31/08/21 at 12:30
©  Manchester United FC
Sponsorship: Cristiano Ronaldo, footballer who generates the most revenue, ahead of Messi and Neymar

Cristiano Ronaldo, who signed for Manchester United FC (Premier League) on 27/08/2021, generated $120m (€100.8m) in revenue in 2020-21, according to the annual rankings of US business magazine Forbes published on 04/06/2021. The Portuguese star, who played for the Red Devils from 2003-2009, earned…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 226911
• Published on 31/08/21 at 09:40
©  RCD Mallorca
LaLiga Santander: Taica (technology, JPN), main shirt sponsor of RCD Mallorca for 2021-22

Taica Corporation, a Japanese technology company, has become the main shirt sponsor of RCD Mallorca (LaLiga Santander ) for the 2021-22 season, announced the promoted side on 27/08/2021. Japanese footballer Takefusa Kubo, under contract with Real Madrid CF, has been sent on loan to RCD Mallorca…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226819
• Published on 30/08/21 at 14:40
©  OL
adidas: a joint 2021-22 shirt for Olympique Lyonnais' and LDLC ASVEL's men's and women's teams

adidas France, a subsidiary of the German equipment manufacturer, has unveiled a joint shirt for the men's and women's teams of Olympique Lyonnais (Ligue 1 Uber Eats, D1 Arkema) and LDLC ASVEL (Betclic Élite, LFB), for the 2021-22 season, announced the French club on 29/08/2021. "The third…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 226809
• Published on 30/08/21 at 12:30
©  UEFA
UEFA: Hankook (tyres), partner of the Europa League and Europa Conference League (2021-2024)

Hankook, a South Korean tyre manufacturer, has extended its partnership with the Europa League and become a partner of the Europa Conference League for three seasons (2021-2024), announced UEFA on 27/08/2021. As part of this agreement, Hankook will also promote its Laufenn tyre brand. An…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 226791
• Published on 30/08/21 at 11:00
©  NZR
Rugby: Altrad (construction), main jersey sponsor of the All Blacks (2022-2027)

The French group Altrad, distributor of construction and engineering equipment, has become a major global partner of New Zealand Rugby (NZR) for the next six years from 2022, on 27/08/2021. Altrad will become the main jersey sponsor of the All Blacks and the Black Ferns (New Zealand women's team…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 226741
• Published on 30/08/21 at 10:20
©  AC Milan
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 226742
• Published on 27/08/21 at 16:00
©  Betclic
FFF: Betclic succeeds PMU as betting partner until the 2026 World Cup (2021-2026)

Betclic Group, a French sports betting operator, has become the official sports betting partner of the French Football Federation for five years (2021-2026), i.e. until the 2026 World Cup to be held in Canada, the United States and Mexico, announced the FFF on 27/08/2021. "The number one…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 226722
• Published on 27/08/21 at 15:00
©  D.R.
Premier League: eToro (trading), partner of Aston Villa, Newcastle, Crystal Palace and Southampton

eToro, a trading platform founded in Tel Aviv (ISR), has become an official partner of Aston Villa FC (second level in the club's sponsorship hierarchy) and Newcastle United FC (second level) for the 2021-22 season, announced the two Premier League clubs on 26/08/2021. eToro will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226682
• Published on 27/08/21 at 11:40