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©  Leeds United
Premier League: Boost Drinks (energy drinks) official partner of Leeds United for 2021-22

Boost Drinks, a food and beverages company specialised in energy drinks based in Leeds (ENG), has become the "official energy drinks partner" of Leeds United FC (Premier League), announced the club on 20/08/2021. "As our new official energy drinks partner, Boost Drinks will be promoted…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 226505
• Published on 25/08/21 at 17:20
©  AC Milan
Serie A TIM: Nexen Tire (tyres, KOR) regional partner of AC Milan from 2021-22

Nexen Tire, a South Korean tyre manufacturer, has become a regional partner of AC Milan (Serie A TIM) for the Italian market from the 2021-22 season, announced the club on 25/08/2021. "As part of the new partnership, Nexen Tire aims to enhance its brand presence in the Italian market through…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 226520
• Published on 25/08/21 at 16:50
©  Lacoste
Tennis: Lacoste extends as sports and lifestyle equipment supplier of Novak Djokovic until 2025

Lacoste has extended as a sports and lifestyle equipment supplier of Serbian tennis player Novak Djokovic until 2025, announced the French clothing brand on 24/08/2021. The world No. 1 ATP player (to date) became a global ambassador for the French brand from the 2017 edition of the French Open…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 226493
• Published on 25/08/21 at 12:35
©  Valencia CF
LaLiga Santander: Zumub (supplements), "official nutrition partner" of Valencia CF from 2021-22

Zumub, a dietary supplements and sports nutrition online store, has become an "official nutrition partner" of Valencia CF (LaLiga Santander) from 2021-22, announced the club on 24/08/2021. "Zumub has the largest catalogue of supplements and sports nutrition in Europe, with more than 10,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226484
• Published on 25/08/21 at 11:45
©  West ham United FC
Premier League: SiteGround (web hosting), official partner of West Ham United FC

SiteGround, a Bulgarian web hosting services company has become an official partner (third level) of West Ham United FC (Premier League) from the 2021-22 season, announced the club on 23/08/2021. As part of the agreement, SiteGround will become West Ham United's "official website hosting…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 226404
• Published on 24/08/21 at 16:40
©  D.R.
Formula 1: Crypto.com launches an award for the driver with the most overtakes in 2021

Crypto.com, the Hong Kong-based cryptocurrency and NFT platform, has activated its partnership with Formula One Group and launched the "Crypto.com Overtake Award", a prize that will be awarded to the driver with the greatest number of overtakes throughout at the end of the 2021 Formula One World…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 226426
• Published on 24/08/21 at 16:00
©  FC Lorient
Ligue 1 Uber Eats: KarrGreen (biofuels), back shirt sponsor of FC Lorient in 2021-22

KarrGreen, producer and distributor of carbon-free fuel (biomethane, hydrogen, green electricity), has extended its partnership with FC Lorient (Ligue 1 Uber Eats) and become a back shirt sponsor (top) of the Breton club for the 2021-22 season, announced FC Lorient on 23/08/2021. The company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 226345
• Published on 24/08/21 at 11:40
©  FC Inter Milan
Serie A TIM: La Molisana (pasta), extends as an official partner of Inter Milan (2021-2023)

La Molisana, an Italian pasta brand, has extended its partnership with FC Inter Milan (Serie A TIM) for two additional seasons (2021-2023), announced the club on 23/08/2021. The Italian brand thus becomes Inter Milan's "regional partner" for Italy. La Molisana now has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 226360
• Published on 24/08/21 at 10:20
©  RB Leipzig
Bundesliga: Veganz (vegan food), official partner of RB Leipzig for three seasons (2021-2024)

Veganz Group AG, a Berlin-based company specialised in vegan food (products, supermarkets, grocery shops), has become an official partner of RB Leipzig (Bundesliga) for three seasons (2021-2024), announced the club on 19/08/2021. Veganz has the status of "official partner", the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 226361
• Published on 24/08/21 at 09:40
©  Nike
Exclusive European Top 5: Nike, most represented equipment supplier (20/98 clubs), is paying €437m in 2021-22

With 20 clubs under contract, Nike is the most represented equipment supplier among the 98 clubs in playing the European Top 5 during the 2021-22 season. The American brand is paying a total of €437m to its 20 clubs (20.4% of the 98 teams), including €150m for FC Barcelona (LaLiga Santander) and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 226321
• Published on 23/08/21 at 16:30