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©  Burnley FC
Premier League: Pulseroll (recovery technology), official partner of Burnley FC for 2021-22

Pulseroll, a British muscle recovery brand, has become the official "muscle recovery technology partner" of Burnley FC (Premier League) for the 2021-22 season, announced the club on 03/08/2021. "The partnership will see Pulseroll provide the club with their range of vibrating foam rollers and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225318
• Published on 03/08/21 at 17:00
©  D.R.
Serie A TIM: Crypto.com, first partner of VAR and Goal-Line Technology in the European Top 5

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, is to become the first "technology partner" for VAR and Goal-Line Technology (GLT) in the Serie A TIM from 2021-22, announced the Lega Serie A at its general assembly on 02/08/2021. The Serie A TIM thus becomes the first European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 225305
• Published on 03/08/21 at 15:30
©  AS Monaco FC
2021-22 Ligue 1 Uber Eats: Kappa and adidas, the most represented equipment suppliers as in 2020-21

With just a few days to go before the start of the 2021-22 Ligue 1 Uber Eats season, Kappa and adidas are the most represented equipment suppliers in the French championship, with four clubs each under contract (as of 03/08/2021). The two brands had dethroned Puma in 2020-21, while the German…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 225277
• Published on 03/08/21 at 14:00
©  Wolverhampton Wanderers FC
Premier League: YO·GYM (CHN), regional fitness partner of Wolverhampton Wanderers FC from 2021-22

YO·GYM, a sports and fitness facility based in Shenzhen (Guangdong province, China), has become the official "regional fitness partner" (first level) of Wolverhampton Wanderers FC (Premier League) from the 2021-22 season, announced the club on 02/08/2021. With this new agreement, staff at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 225256
• Published on 03/08/21 at 12:30
©  OGC Nice
OGC Nice: Ineos Hygienics (disinfectants) succeeds Belstaff as sleeve sponsor for 2021-22

Ineos Hygienics, brand of hand sanitizer from the Ineos group (chemicals), owner of OGC Nice (Ligue 1 Uber Eats), has extended its partnership with the club and has become its new sleeve sponsor for the 2021-22 season, announced OGC Nice on 31/07/2021. Ineos Hygienics, which had become the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225223
• Published on 03/08/21 at 10:20
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 225238
• Published on 02/08/21 at 17:20
©  Formula One Group
Formula 1: partnership with BWT (water treatment) for a "single-use plastic free paddock by 2025"

BWT (Best Water Technology), an Austrian company specialised in water treatment equipment, has extended its partnership with Formula One Group and become an "official partner" (second level) from 2021 onwards as part of a multi-year agreement, announced Formula One Management on 30/07/2021…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 225235
• Published on 02/08/21 at 16:30
©  RB Leipzig
Bundesliga: Volkswagen and Porsche extend as partners of RB Leipzig for 3 years (2021-2024)

German car manufacturer Volkswagen AG and Porsche Leipzig GmbH, a factory belonging to the Volkswagen Group, have extended their partnership with RB Leipzig (Bundesliga) for three additional seasons (2021-2024) on 30/07/2021. Volkswagen and Porsche, partners of RB Leipzig since 2014-15, have…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 225231
• Published on 02/08/21 at 15:20
©  Kia
esports: Kia succeeds Renault as automotive partner of Team Vitality from 2021

Kia has become the new official partner of the French esports organisation Team Vitality from 2021, announced the South Korean car manufacturer on 29/07/2021. Kia is thus strengthening its partnerships in esports, after becoming a partner of the LEC with Riot Games and title sponsor of Damwon…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 225093
• Published on 02/08/21 at 14:00
©  D.R.
Ligue 1 Uber Eats: Unibet succeeds Winamax as betting partner of OGC Nice from 2021-22

Unibet, a Maltese sports betting and online gambling operator belonging to Kindred Group, has become an official partner of OGC Nice (Ligue 1 Uber Eats) from the 2021-22 season, announced the French club on 30/07/2021. The bookmaker has the status of official partner, the second level in OGC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225182
• Published on 02/08/21 at 11:40