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©  Paris SG
Exclusive Sponsorship: Messi, football's 2nd best earner in terms of revenue after Ronaldo, ahead of Neymar Jr

Lionel Messi, who signed a two-year contract (2021-2023 + 1 optional additional season) with Paris Saint-Germain (Ligue 1 Uber Eats) on 10/08/2021, generated $130m (€109m) in revenue in 2020-21, according to an annual ranking by the US media company Forbes published on 04/06/2021. The Parisian…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 225696
• Published on 11/08/21 at 11:40
©  UEFA
UEFA: Expedia Group (travel operator), extends as a partner of the Champions League for 2021-22

Expedia Group, an American online travel booking group (flights, accommodation, car rentals, etc.), has extended as an "official travel partner" of the Champions League for the 2021-22 season, announced UEFA on 10/08/2021. The rights also cover the UEFA Super Cup, the Youth League finals and the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 225691
• Published on 11/08/21 at 11:00
©  Liverpool FC
Premier League: Sonos (audio developer) "official sound partner" of Liverpool FC since 2021-22

Sonos, an American audio developer, has become the "official sound partner" of Liverpool FC (Premier League), as part of a "multi-year agreement" from 2021-22, announced the Merseyside club on 10/08/2021. "From the sound of the Kop to the acoustics-amplifying design of the new Main Stand, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225685
• Published on 11/08/21 at 10:20
©  AC Milan
Serie A TIM: BitMex (cryptocurrency trading), AC Milan's first ever sleeve sponsor

BitMex, a Seychelles-based cryptocurrency trading platform owned by HDR Global Trading Limited, has become a main partner and sleeve sponsor of AC Milan (Serie A TIM) from the 2021-22 season as part of a multi-year agreement, announced the club on 10/08/2021. BitxMex is the first brand to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225671
• Published on 10/08/21 at 16:30
©  Union Sport & Cycle
Messi/PSG: "A more realistic operation than the arrival of Neymar and Mbappé in 2017" (V. Caillet)

"The arrival of Lionel Messi has turned out to be a much more accessible and realistic operation in the end than the double recruitment of Kylian Mbappé and Neymar Jr. in 2017 (€400m in transfer fees). These operations are not at all comparable. Messi would arrive as a free player, this is not a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Transfer Market, …
• Article # 225680
• Published on 10/08/21 at 15:20
©  Brentford FC
Premier League: IFX Payments (forex), platinum partner of Brentford FC for three seasons (2021-2024)

IFX Payments, a London-based forex platform, has become a platinum partner of Brentford FC (Premier League) for three seasons (2021-2024), announced the club on 06/08/2021. IFX Payments will benefit from the status of "platinum partner", the second level in the sponsoring hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 225673
• Published on 10/08/21 at 14:40
©  AliExpress
Exclusive Tokyo 2020: "The primary purpose is to drive brand trust and relevance" (Christina Lu, AliExpress)

"AliExpress already has a rather high brand awareness in key markets such as France, Spain and Brazil. The primary purpose now is to drive brand trust and relevance especially towards younger customers. We genuinely believe that our partnership with Olympic Games is a unique opportunity," said…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Digital, …
• Article # 225662
• Published on 10/08/21 at 14:00
©  Infront
Infront: Christopher Axer (head of sales at FIFA) named director of central sales from 01/10/2021

Christopher Axer (GER), current head of sales at FIFA, has been appointed as Infront's director of central sales for the ProSports division, based at the marketing company's headquarters in Zug (SUI), and will take up his post from 01/10/2021, announced Infront on 09/08/2021. Axer has spent…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Legal, Marketing - Communication
• Article # 225634
• Published on 09/08/21 at 16:30
©  Manchester United FC
Sponsorship: major changes among Premier League clubs for the 2021-22 season

The 2021-22 Premier League season begins this Friday, 13/09/2021, with promoted side Brentford FC versus Arsenal FC at the Brentford Community Stadium (17,250 capacity). 65 sponsorship deals have been signed and take effect from the 2021-22 season (as of 09/08/2021), compared to 142 deals for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 225627
• Published on 09/08/21 at 15:40
©  Chelsea FC
Premier League: Parimatch (betting), official partner of Chelsea FC for 3 seasons (2021-2024)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official partner of Chelsea FC (Premier League) for three seasons (2021-2024), announced the London club on 09/09/2021. "Parimatch will use Chelsea's bold and ambitious brand and will utilise a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225626
• Published on 09/08/21 at 14:45