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©  Arsenal FC
Premier League: Visit Rwanda extends as sleeve sponsor of Arsenal FC for 2021-2025 (press)

Rwanda Development Board, the Rwandan agency for international investments, via its subsidiary Rwanda Convention Bureau in charge of promoting tourism in the East African country, has extended as sleeve sponsor of Arsenal FC (Premier League) for four more seasons (2021-2025), announced the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225985
• Published on 17/08/21 at 16:00
©  D.R.
LaLiga Santander: BK Sports (betting), regional partner in Asia of 5 Spanish clubs for 2021-22

BK8 Sports, a Maltese sports betting operator specialised in the Asian market, has become a regional partner of Valencia CF, Athletic Club Bilbao, Villarreal CF, RCD Mallorca and Elche CF (LaLiga Santander) for the Asian market for the 2021-22 season, announced the bookmaker on 16/08/2021. BK8…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225957
• Published on 17/08/21 at 13:20
©  Hisense France
Paris Saint-Germain: Hisense France doubles its turnover after one year of partnership

Hisense France, a national subsidiary of the Chinese electronics group (telephones, televisions, household appliances), "has seen revenue increase by 101% over one year" since the launch of its partnership (on 10/08/2020) with Paris Saint-Germain (Ligue 1 Uber Eats), announced the group on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Finance, …
• Article # 225915
• Published on 17/08/21 at 12:20
©  SL Benfica
Portugal: Betano (betting), first ever sleeve sponsor of SL Benfica for three seasons (2021-2024)

Betano, a betting operator belonging to Athens-based group Kaizen Gaming, has become the first ever sleeve sponsor of SL Benfica (Liga Portugal Bwin) for three seasons (2021-2024), announced the club on 13/08/2021. "Betano will also be featured in Benfica’s matches in all European competitions…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 225904
• Published on 16/08/21 at 17:20
©  Crystal Palace FC
Premier League: Facebank (facial recognition), sleeve sponsor of Crystal Palace for 2021-22

Facebank, a London-based startup specialising in facial recognition technologies, has become a partner and sleeve sponsor of Crystal Palace FC (Premier League) for the 2021-22 season, announced the club on 14/08/2021. "The Facebank logo will appear on the sleeves of the club’s playing shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225892
• Published on 16/08/21 at 15:40
©  Changhong
Bundesliga: ChiQ (household appliance) extends as partner of Borussia Dortmund for 2021-22

ChiQ, a sub-brand of Hong Kong electronics giant Changhong (household appliances), has extended its partnership with Borussia Dortmund (Bundesliga) for the 2021-22 season, announced the group on 09/08/2021. This new agreement was negotiated by Sportfive, Borussia Dortmund's marketing agency until…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 225867
• Published on 16/08/21 at 13:40
©  Brentford FC
Premier League: Umbro extends as equipment supplier of promoted side Brentford FC until 2024-25

Umbro, an English brand belonging to the American company Iconix Brand Group, has extended as official equipment supplier of Brentford FC for four additional seasons (2021-2025), announced the club, promoted to the Premier League for the 2021-22 season, on 12/08/2021. Umbro has been the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 225818
• Published on 16/08/21 at 12:00
©  LoL Esports
esport: SAP (IT) and Mastercard (payment solutions), partners of the LEC (Riot Games)

SAP, a German IT company, has become a partner of the 2021 Summer Split (summer segment) playoffs of the League of Legends European Championship (LEC), which starts on 13/08/2021, announced LoL Esports, an entity of Riot Games that manages the marketing of its esports circuit, on 12/08/2021. On…
Domain(s): Sponsors & Partners
• Category(ies): Activation, esport - gaming
• Article # 225798
• Published on 13/08/21 at 15:20
©  Real Madrid CF
Sponsorship: major changes among LaLiga Santander clubs for the 2021-22 season

The 2021-22 LaLiga Santander season begins this Friday 13/08/2021 with 49 new sponsorship deals among the 20 participating clubs (as of 13/08/2021), compared to 133 over the entire 2020-21 season. For this new season, the restrictions on the advertising of gambling operators come as a major…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 225777
• Published on 13/08/21 at 10:20
©  Manchester United FC
Manchester United FC: partnership with Ecolab (hygiene) to implement sustainable practices

Manchester United FC (Premier League) has partnered with Ecolab, an American company specialising in hygiene and water treatment solutions, " to adopt its science-based solutions across Old Trafford and the Carrington training ground (Manchester, ENG)," announced the club on 11/08/2021. "All…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 225764
• Published on 13/08/21 at 09:40