Sponsors & Partners: archives September, 2021 (page 4/8)

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LaLiga Santander: Bitci.com, 2^nd cryptocurrency platform to appear on Cadiz CF's shirts

Bitci.com, a brand of Turkish crypto-asset trader Bitci Technology, has become the main shirt sponsor of Cádiz CF (LaLiga Santander) for the 2021-22 season, announced the club on 12/09/2021. Bitci.com, which is also a partner of the Royal Spanish Football Federation (RFEF), succeeds Dafabet, a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 228633
• Published on 17/09/21 at 15:50

esports: Crypto.com, partners with Fnatic (GBR) for more than $15m over five years (2021-2025)

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform with 10 million active accounts, has become Fnatic's "global cryptocurrency partner" for five years (2021-2025), announced the British esports organisation on 15/09/2021. The value of the total agreement is over $15m (€12.7m)…

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, esport - gaming
• Article # 228580
• Published on 17/09/21 at 14:40

Exclusive Sports betting: "The French betting market is not the Wild West" (Q. Etievant, ZEbet)

"Young adults (18-25) are an integral part of the betting market and its growth in recent years. A consultation led by the ANJ with the operators will take place in the coming weeks. The rules exist and are known to all market players. The French betting market is not the Wild West," said Quentin…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 228175
• Published on 17/09/21 at 12:30

UEFA: Enterprise Rent-A-Car, partner of the Europa League and the Europa Conference League

Enterprise Rent-A-Car, a US-based car rental company owned by Enterprise Holdings Group, has extended its role as an official partner of the Europa League and has also become a partner of the Europa Conference League for three seasons (2021-2024), according to UEFA the day the group stage of both…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228511
• Published on 17/09/21 at 11:00

Paris Saint-Germain: Smart Good Things (beverages), official supplier for 3 seasons (2021-2024)

Smart Good Things, a French beverage company producing environmentally friendly beverages, has become an official supplier (fourth level) of Paris Saint-Germain (Ligue 1 Uber Eats) for three seasons (2021-2024), announced the club on 16/09/2021. "The agreement includes the development of a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 228541
• Published on 17/09/21 at 09:40

Serie A TIM: Ariston (heating), regional partner of Juventus in Indonesia in 2021-22

Ariston, a heating and hot water brand belonging to the Italian group Ariston Thermo, has extended its partnership with Juventus FC (Serie A TIM) in order to become a regional partner in Indonesia for 2021-22, according to the club on 16/09/2021. The brand, founded in 1960 in Fabriano (ITA)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 228540
• Published on 16/09/21 at 17:20

Sportradar: IPO on the New York Stock Exchange (NASDAQ), group valued at more than $7bn

Sportradar AG, a Swiss company specialised in sports betting monitoring and sports data provision, has listed on the New York Stock Exchange (NASDAQ) and raised $513m (€434m) via the issue of 19 million shares at $27 each (€22.8) on 14/09/2021. A further $159m (€134m) was raised, according to…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 228512
• Published on 16/09/21 at 15:20

European Cups: Topps (collectable cards) to produce NFTs for UEFA competitions

Topps, a manufacturer of collectable cards and stickers, has extended its partnership with UEFA and will continue to benefit from exclusive licensing rights to the Champions League (men's and women's) and the Europa League for three seasons (2021-2024), announced the US company on 14/09/2021. The…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 228437
• Published on 16/09/21 at 11:00

Wolverhampton Wanderers FC: Royal Caribbean (cruises), training wear partner (2021-2023)

Royal Caribbean International, an American cruise company, has become the official "training wear partner" of Wolverhampton Wanderers FC (Premier League) for two seasons (2021-2023), announced the English club on 10/09/2021. Royal Caribbean International has been granted the status of main…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228344
• Published on 15/09/21 at 16:00

WeWork (workspaces), official partner of Manchester City (Premier League) and New York City FC (MLS)

Manchester City FC (Premier League) and New York City FC (MLS), both belonging to the investment holding company City Football Group (CFG), have entered into a partnership with WeWork, an American company specialised in the provision of flexible offices and co-working spaces, announced the English…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 228329
• Published on 15/09/21 at 14:40