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©  ITF / C. Dubreuil
Tennis/Davis Cup: final phase in Madrid, Turin and Innsbruck from 25/11 to 05/12/2021

The 2021 Davis Cup finals will take place over 11 days, from 25/11 to 05/12/2021, with Madrid (ESP), Turin (ITA) and Innsbruck (AUT) as the host cities, each hosting two of the six groups. Madrid (Madrid Arena) will also host two quarter-finals, the semi-finals and the final, with Turin (Pala…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication, …
• Article # 235060
• Published on 25/11/21 at 17:50
©  Brendford FC
Premier League: Brentford FC to wear the same home shirt for two consecutive seasons

Brentford FC, a club promoted to the Premier League for 2021-22, has announced that it will wear the same Umbro 2021-22 home shirt for the 2022-23 season on 24/11/2021. The English club will therefore wear the same home shirt for two consecutive seasons. "Whilst it is not normal practice for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 235057
• Published on 25/11/21 at 16:00
©  SSC Napoli
Cryptocurrency: Floki Inu, back shirt sponsor of SSC Napoli & sleeve sponsor of Cadiz CF in 2021-22

Floki Inu, a cryptocurrency launched in June 2021, has become a partner and back shirt sponsor of SSC Napoli (Serie A TIM) from 2021-22, announced the club on 23/11/2021. Floki Inu has the status of main partner (first level) of SSC Napoli alongside EA7 - Emporio Armani (equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235045
• Published on 25/11/21 at 15:20
©  Supponor
Bundesliga: Supponor extends virtual advertising solutions partnership with FC Bayern Munich

Supponor, a company specialised in virtual advertising and live sports broadcasting solutions, has extended its "exclusive" partnership with FC Bayern Munich (Bundesliga) to deploy its "Supponor AIR" location-based virtual advertising solution at the Allianz Arena, announced the UK group on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 235005
• Published on 25/11/21 at 11:00
©  PSG
Paris Saint-Germain: Coca-Cola (beverages) extends as an official partner for 2021-2024

The Coca-Cola Company, an American beverage company, has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for an additional three seasons, over the 2021-2024 period, announced the club on 24/11/2021. This partnership concerns the brands Coca-Cola, Coca-Cola Zero and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums, …
• Article # 234937
• Published on 24/11/21 at 16:20
©  ASM
Ligue 1 Uber Eats: AS Monaco launches an official fan token in partnership with Socios.com

Socios.com, a cryptocurrency blockchain platform owned by Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become an official partner of AS Monaco FC (Ligue 1 Uber Eats) from 2021-22, announced the club on 24/11/2021. Socios.com will produce "fan tokens" bearing the image of AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234912
• Published on 24/11/21 at 14:40
©  Pro League
Belgium: Kipsta (Decathlon), official ball supplier for Pro League competitions (2023-2028)

Kipsta, the sports equipment brand of the Decathlon group, will become the official ball supplier of the Pro League competitions from the 2023-24 season, for five seasons (2023-2028), announced the Belgian League on 23/11/2021. The agreement will cover the Jupiler Pro League, the 1B Pro League…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 234893
• Published on 24/11/21 at 12:40
©  EPCR
Rugby: DHL (logistics), official partner of the European Rugby Cups from 2021-22

DHL, the logistics subsidiary of Germany's Deutsche Post DHL Group, is to become the "official logistics partner" of the European Rugby Cups from the 2021-22 season, according to the EPCR on 23/11/2021. "The agreement will see DHL provide customised logistics solutions for both tournaments…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 234795
• Published on 24/11/21 at 11:00
©  ASM
Ligue 1 Uber Eats: Premier Bet (betting), AS Monaco's first regional partner in Africa (2021-2023)

Premier Bet, a sports betting operator belonging to the British group GOAT Interactive present in eighteen markets, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Africa for two seasons (2021-2023), announced the club on 23/11/2021. This is AS Monaco's first partnership in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 234794
• Published on 24/11/21 at 10:20
©  Borussia Dortmund
Bundesliga: Brinkhoff's (beer) extends as a partner of Borussia Dortmund until 2027-28

Brinkhoff's, a beer brand based in Dortmund (Germany), has extended its partnership with Borussia Dortmund (Bundesliga) "until at least the end of the 2027-28 season," announced the club on 22/11/2021. The previous partnership renewal with Brinkhoff's was concluded signed until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 234775
• Published on 23/11/21 at 15:20