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©  The FA
FA Cup: Emirates (airline) extends naming rights until 2023-24

The airline Emirates will retain the naming rights to The FA Cup for a further three seasons (2021-2024), announced The FA on 05/11/2021. 729 clubs are registered to take part in the 2021-22 Emirates FA Cup, the 150th edition of the competition, the first round of which (excluding the preliminary…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 233420
• Published on 08/11/21 at 09:40
©  BKT
France 2023: BKT (tyres, IND), official supplier of the Rugby World Cup

The Indian tyre manufacturer BKT (Balkrishna Industries Ltd) has become the official off-road tyre supplier of the Rugby World Cup 2023, according to the organising body of the Rugby World Cup, GIP France 2023, on 04/11/2021. BKT joins InVivo (agricultural cooperatives), Andros (fruit), EF…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 233331
• Published on 05/11/21 at 17:25
©  City Football Group
Premier League: Nissan extends partnership with City Football Group and its affiliated clubs

The Japanese car manufacturer Nissan has extended its partnership with City Football Group and its affiliated clubs in the USA, Australia, Spain and the UK, including Manchester City FC (Premier League), from 2021-22, announced the English club on 04/11/2021. "This renewal will extend the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 233288
• Published on 05/11/21 at 11:40
©  Paris 2024
Paris 2024: Accor (hotel group), official partner of the Olympic and Paralympic Games

Accor, a French hotel group, has become an official partner (2nd level) of the Paris 2024 Olympic and Paralympic Games, announced the COJO Paris 2024 on 04/11/2021. "Accredited personnel will enjoy the full extent of Accor’s savoir-faire as it greets and provides them with accommodation all…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 233174
• Published on 04/11/21 at 16:40
©  Sportfive
LaLiga Santander: IC Markets (forex trading) enters into 6 club partnerships negotiated by Sportfive

IC Markets, an Australian company specialising in forex trading, has become a partner of six LaLiga Santander clubs in 2021-22: Real Sociedad, Athletic Club Bilbao, Getafe CF, Granada CF, RCD Mallorca and Cádiz CF, announced Sportfive, the marketing agency responsible for negotiating these…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 233142
• Published on 04/11/21 at 14:30
©  F1
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (November 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. Germany's Sebastian Vettel has no official social networks, while Finland's Kimi…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 233096
• Published on 04/11/21 at 13:30
©  Ajax
Eredivisie: Ziggo (telecommunications) extends as main shirt sponsor of AFC Ajax until 2024-25

Ziggo, a Dutch cable TV and telecommunications service, has extended as main shirt sponsor of AFC Ajax (Eredivisie) for two seasons, until 2024-25, announced the club on 29/10/2021. Ziggo had extended as main shirt sponsor of the Dutch club for an additional season (until the end of 2022-23) on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 233028
• Published on 03/11/21 at 16:00
UEFA: Sportradar becomes the first exclusive betting data rights partner (2021-2024 cycle)

Sportradar AG, a Swiss company specialised in sports betting monitoring and sports data provision, has become UEFA's first ever exclusive betting data rights partner on 01/11/2021. The agreement covers the 2021-2024 period and includes all UEFA competitions over this cycle: Euro 2024, the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 232939
• Published on 02/11/21 at 14:30