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©  D.R.
Exclusive Euroleague Basketball: "Sponsorship accounts for about 1/3 of our total revenue" (J. L. Rosa-Medina)

"Sponsorship accounts for about a third of our total revenue, and we passed the €20m mark in sponsorship revenue a couple of years ago. This is a period of momentum and growth for us, which is appreciated after three years of very slow growth. It took us a year to return to pre-Covid sponsorship…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 235383
• Published on 30/11/21 at 17:30
©  Manchester City FC
Premier League: Manchester City and Sony to offer a virtual stadium experience within the metaverse

Sony Group Corporation, a Japanese multinational company specialised in electronics and entertainment (telephony, computers, video games, music, cinema, audiovisual, etc.), has become the "virtual fan engagement partner" of Manchester City FC (Premier League) from 2021-22, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235445
• Published on 30/11/21 at 16:50
©  LNR
Rugby: Smart Good Things (beverages), official supplier of the Top 14 until 2024-25

Smart Good Things, a French beverage company that produces environmentally friendly beverages, has become an official supplier of the Top 14 (third level), starting with Matchday 12 of the 2021-22 championship (weekend of 04 and 05/12/2021) and for the three following matchdays until the end of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 235407
• Published on 30/11/21 at 12:30
©  NFL
Technology: NFL launches into the "metaverse" and opens a virtual store

The National Football League has become one of the first sports leagues to enter the "metaverse" by opening an online digital shop within the multiplayer video game platform Roblox, on 11/23/2021. Roblox has 47 million daily users, half of whom are under 13 years old. In partnership with Melon…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 235389
• Published on 30/11/21 at 11:40
©  Chelsea FC
Premier League: Hublot (watchmaker) extends as an official partner of Chelsea FC from 2021-22

Hublot, a Swiss watchmaker owned by the French group LVMH, has extended as the "official timekeeper" of Chelsea FC (Premier League) as part of a "multi-year deal," announced the club on 26/11/2021. Hublot initally became an official partner (second level) of the London club for the 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 235309
• Published on 29/11/21 at 17:30
©  D.R.
FC Bayern Munich: club's member supporters call for end of partnership with Qatar Airways

Supporter members of FC Bayern Munich (Bundesliga) have called for the end of the partnership between the club and the airline Qatar Airways, a company owned by the State of Qatar, during the club's annual general meeting on 25/11/2021. 77.8% of the Bavarian club's fan members (out of 290,000…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 235279
• Published on 29/11/21 at 14:45
©  CONMEBOL
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 235174
• Published on 26/11/21 at 16:40
©  D.R.
Naming rights: Accor (hotels) title sponsor of Stadium Australia in Sydney for 7 years

Accor Pacific, a regional subsidiary of the French hotel group, has been awarded the naming rights to Sydney's Stadium Australia, which will now be known as the 'Accor Stadium' for the next seven years (2021-2027), announced Venues New South Wales (NSW, Australia), the agency in charge of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 235170
• Published on 26/11/21 at 16:00
©  ITF / C. Dubreuil
Tennis/Davis Cup: El Corte Inglés (department stores) extends as an official partner

El Corte Inglés has extended its partnership with Kosmos Tennis as an official partner of the Davis Cup by Rakuten for 2021, announced the Spanish department stores and retail group on 26/11/2021. Viajes El Corte Inglés is the official agency of Kosmos Tennis. El Corte Inglés was a partner of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 235162
• Published on 26/11/21 at 15:20
©  D.R.
[New] We would have liked to tell you more (week of 22 to 26/11/2021)

• Luis Sabalza Iriarte was re-elected as president of Club Atletico Osasuna (LaLiga Santander) by the Basque club's members. • Petra Sörling (SWE) was the first woman to be elected as president of the International Table Tennis Federation (ITTF). • The American car manufacturer Ford became title…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 235150
• Published on 26/11/21 at 14:11