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©  Allianz
European Top 5: 33.6% of clubs market their stadium naming rights, including 15/18 in the Bundesliga

33 of the 98 clubs participating in one of the European Top 5 (Bundesliga, Serie A TIM, LaLiga Santander, Ligue 1 Uber Eats and Premier League) have a stadium with a naming rights contract (33.6%): • 15 of the 18 Bundesliga clubs (83.3%); • 5 of the 20 clubs (25%) in both LaLiga Santander and…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Essentials Sponsors & Partners
• Article # 235781
• Published on 03/12/21 at 10:20
©  BPCE
Finance: Groupe BPCE (banks) launch a thematic fund dedicated to the sports economy

Banques Populaires and Caisses d'Épargne, banks belonging to Groupe BPCE, have launched "DNCA Global Sport Equity", "the first thematic fund dedicated to the sports economy launched by a banking group in France," on 02/12/2021. "Developed by DNCA Finance, a management company affiliated to…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 235720
• Published on 02/12/21 at 17:00
©  D.R.
Merchandising: adidas reimagines shirt collection based on 2006 World Cup kits for 9 of its clubs

adidas has launched, for nine of its partner clubs, a reissue of its Teamgeist 2006 collection, a shirt design used by the German equipment manufacturer's national teams at the 2006 World Cup (in Germany), announced the brand on 02/12/2021. This shirt design was subsequently applied to the kit of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 235714
• Published on 02/12/21 at 15:30
©  Cadiz CF
LaLiga: Gorillas (grocery deliveries) becomes a partner of Cadiz CF, its first partnership in Spain

Gorillas, a home grocery delivery company based in Berlin (GER), has become an official partner (fourth level) of Cádiz CF (LaLiga Santander) for the 2021-22 season, announced the club on 01/12/2021. The logo of the startup founded in 2020 will be displayed on signage at the Estadio Nuevo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235682
• Published on 02/12/21 at 14:00
©  OGC Nice
Ligue 1 Uber Eats: Stats Perform (AI and data) extends partnership with OGC Nice

Stats Perform, a US-based sports data capture and analysis company, has extended its partnership with OGC Nice (Ligue 1 Uber Eats) to "deliver multiple analysis and recruitment solutions across each of the club's key football departments," announced the French club on 01/12/2021. "OGC Nice's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 235676
• Published on 02/12/21 at 12:30
©  Everton FC
Premier League: i8.Bet (betting), official partner of Everton FC in Asia from 2021-22

i8.Bet, a betting operator based in Costa Rica and operating in Asia, has become an "official betting partner" (second level) of Everton FC (Premier League) from 2021-22, announced the club on 01/12/2021. "As part of the partnership, i8.Bet branding will be visible on matchdays across Goodison…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 235670
• Published on 02/12/21 at 11:40
©  Lega Serie A
Italy: PlayStation, main partner of the eSerie A TIM, Lega Serie A's esports competition

PlayStation, the video game console brand belonging to the Japanese company Sony Interactive Entertainment (Sony Corporation Group), has extended its partnership with Lega Serie A and become the main partner of the eSerie A TIM 2022, the Italian League's esports competition, announced the body on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 235588
• Published on 01/12/21 at 16:30
©  Formula One Group
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (December 2021)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2021 Formula 1 World Championship. Germany's Sebastian Vettel has no official social networks, while Finland's Kimi…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 235525
• Published on 01/12/21 at 12:30
©  Macron
Serie A TIM: Macron extends as equipment supplier of Udinese Calcio until 2024-25

Macron, an Italian company, has extended its role as equipment supplier of Udinese Calcio (Serie A TIM) for one additional season, until 2024-25, announced the club, on its 125th anniversary on 30/11/2021. To accompany these celebrations, Macron unveiled a 2021-22 "Anniversary" third shirt on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 235487
• Published on 01/12/21 at 09:40