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©  Socios.com
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 240196
• Published on 31/01/22 at 15:50
©  Telefónica
Tennis: Kia, Nike, Amstel... Rafael Nadal's sponsors celebrate his Grand Slam title record

Rafael Nadal's business partners are celebrating the Spaniard's victory in the final of the 2022 Australian Open against Russia's Daniil Medvedev (2/6, 6/7, 6/4, 6/4, 7/5), the 21st Grand Slam tournament won by the player, an all-time record in the sport, on 30/01/2022. Nadal thus overtakes…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 240839
• Published on 31/01/22 at 12:30
©  Decathlon
adidas/Decathlon: recycled shoes to be transformed into a playing field for women's sports

adidas France and Decathlon are organising a collection of used sports footwear in the French group's 330 stores from 24/01 to 25/02/2022, according to the two companies on 20/01/2022. The aim of this initiative, entitled "Collectives", is to collect 25,000 shoes which will then be recycled in…
Domain(s): Sponsors & Partners
• Category(ies): Game - pitch, Marketing - Communication, Social Responsibility
• Article # 240814
• Published on 31/01/22 at 10:20
©  News Tank
Weekly News Extra (24-28/01/2022)

• Wes Edens and Nassef Sawiris, co-owners of Aston Villa FC (Premier League) have entered into exclusive talks with Major League Soccer to launch a new MLS franchise in Las Vegas, Nevada, no earlier than 2023. • China Media Group (CMG) has launched an 8K TV channel to broadcast the upcoming 2022…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 240720
• Published on 28/01/22 at 14:55
©  NFL
United States: $1.8bn in sponsorship revenue generated by the NFL in 2021-22 (+12%)

$1.8bn (€1.6bn) is the amount of sponsorship revenue generated by the National Football League and its 32 franchises over the 2021-22 season, announced the American agency IEG, which is specialised in sponsorship consulting, on 26/01/2022. This amount is up by 12% compared to the 2020-21 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 240702
• Published on 28/01/22 at 14:00
©  Manchester City FC
Premier League: Aldar (real estate, UAE), official partner of Manchester City FC from 2021-22

Aldar Properties PJSC, a real estate development company based in Abu Dhabi (UAE), has become a global partner (first level) of Manchester City FC (Premier League) from 2021-22, announced the club on 27/01/2022. "As part of the agreement, Aldar will use the Manchester City brand and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 240677
• Published on 28/01/22 at 11:40
©  Iqoniq
Crypto: IQONIQ goes into liquidation after signing around 15 sports partnerships between 2020-2021

IQONIQ, a cryptocurrency platform specialised in fan engagement, "has gone into liquidation, leaving thousands of supporters with tokens that are now virtually worthless," according to the British daily newspaper The Times on 26/01/2022. Between 2020 and 2021, the Monaco-based company had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 240647
• Published on 28/01/22 at 10:20
©  Tournoi Six Nations
Rugby: TikTok, title sponsor of the Women's Six Nations for 4 editions of the tournament (2022-2025)

TikTok (Douyin in Asia), a Chinese social network available in over 150 countries and 75 languages, has become an official partner of Six Nations Rugby Ltd for four years (2022-2025), announced the body on 27/01/2022. As part of the agreement, TikTok becomes the first title sponsor of the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 240581
• Published on 27/01/22 at 14:50
©  D.R.
Rugby: Breitling succeeds Tissot as "official timing partner" of the Six Nations

Breitling, a Swiss watchmaker majority-owned by the Luxembourg fund CVC Capital Partners since 2017, has become a partner of Six Nations Rugby Ltd and the "official timing partner" of its competitions, announced the Dublin-based body on 26/01/2022. The agreement, which begins in 2022, includes the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 240536
• Published on 27/01/22 at 11:00
©  Airbnb
Beijing 2022: Airbnb (accommodation rentals) offers a $500 travel subsidy for each athlete

Airbnb, a Californian private accommodation rental platform, has activated its partnership with the IOC and the IPC and is relaunching its "Airbnb500" programme for the Beijing 2022 Olympic and Paralympic Winter Games (to be held in China from 04 to 20/02/2022, and then from 04 to 13/03/2022)…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 240461
• Published on 26/01/22 at 15:30