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©  News Tank
Weekly News Extra (25-29/04/2022)

• Eddy Zdziech, owner of Valenciennes FC (Ligue 2 BKT), has commissioned KPMG to find a buyer for the club. • The Tour de France has launched a new "Maillot Jaune" (yellow jersey) brand of products for cyclists. • Amazon may acquire the exclusive broadcast rights to an NFL game on Black Friday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 250183
• Published on 29/04/22 at 18:10
©  D.R.
Endeavor: the American company buys 100% of its subsidiary in China and acquires On Location

Endeavor Group (formerly WME | IMG), a US-based sports and entertainment company, has acquired "100%" of On Location, a US-based hospitality company, as well as its subsidiary Endeavor China, announced the company based in Beverly Hills (California), on 28/04/2022. "As a result of these…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 250164
• Published on 29/04/22 at 16:55
©  FC Bayern
FC Bayern Munich: HypoVereinsbank (bank) partner since 2003, extends until 2024-25

HypoVereinsbank, a brand belonging to German banking group UniCredit, has extended its partnership with FC Bayern Munich (Bundesliga), which began in 2003, until the end of the 2024-25 season, announced the club on 27/04/2022. The Munich-based company retains the image rights to Bayern Munich…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 250157
• Published on 29/04/22 at 16:10
©  The Look Company
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 250156
• Published on 29/04/22 at 15:30
©  Rivacom
Golf: Blot (real estate), title partner of the Open de Bretagne for three years until 2024

Groupe Blot, a French real estate network, has joined forces with the golf tournament "Open de Bretagne" to become the "Blot Open de Bretagne" for the next three years, i.e. until 2024, announced the organisers on 29/04/2022. The 15th edition of the tournament will take place from 23 to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 250116
• Published on 29/04/22 at 13:30
©  Real Madrid CF
Real Madrid: partnership with Daktronics for the supply of LED screens at the Santiago Bernabéu

Daktronics, a US Nasdaq-listed company specialised in the design and supply of video displays and audio systems, has become an official partner of Real Madrid CF (LaLiga Santander) until 2023-24, announced the club on 28/04/2022. As part of the partnership, Daktronics will be responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 250102
• Published on 29/04/22 at 12:30
©  Team Vitality
Team Vitality: Philips Monitors extends partnership to LoL teams (LFL and LEC) from 2022

Philips Monitors, a brand belonging to the Dutch home appliances group, has extended its partnership with Team Vitality from 2022 and for several seasons, announced the French esports organisation on 28/04/2022. While the partnership initiated in 2021 only concerned Team Vitality's FIFA team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 250063
• Published on 29/04/22 at 10:20
©  Renault
Tennis: Renault (car manufacturer), first brand to appear on the nets at Roland-Garros (2022-2026)

Renault, a French car manufacturer, has become a premium partner (second level) of Roland-Garros "for an initial period of five years" i.e. for the 2022-2026 period, announced the French Tennis Federation (FFT) on 28/04/2022. The 2022 edition of the French Grand Slam tournament will be held at the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 249952
• Published on 28/04/22 at 11:50
©  The Look Company
Qatar 2022: The Look Company (signage, QAT) commissioned for stadium advertising

The Look Company, a Qatari company that provides signage solutions for advertising media, has become a regional supporter of the 2022 World Cup in Qatar, announced FIFA on 27/04/2022. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to 18/12/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 249919
• Published on 28/04/22 at 09:40
©  Degree Deodorant
Technology: an inclusive marathon held in the metaverse by Degree (deodorant, Unilever)

Degree (Sure in the UK market), an American deodorant brand belonging to the British group Unilever, held the "Degree Metathon" - "the world's first Marathon in the Metaverse" - via the virtual reality platform Decentraland on 26/04/2022. The event highlighted inclusivity and accessibility within…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 249830
• Published on 27/04/22 at 15:30