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©  D.R.
Formula 1: McLaren Racing to provide Sanofi (FRA) with analytical tools to optimise production

Sanofi, a French pharmaceutical group, has entered into a multi-year partnership with McLaren Racing "to accelerate industrial excellence," announced the two parties on 26/04/2022. As part of this partnership, the Formula 1 team will provide Sanofi with its McLaren Accelerator technology…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 249797
• Published on 27/04/22 at 12:30
©  Mutua Madrid Open
Tennis/Mutua Madrid Open: Orange & Cosentino extend for 2022, Bitpanda becomes an official sponsor

Orange has extended its role as an official sponsor (third level) of the Mutua Madrid Open, an ATP Masters 1000 and WTA 1000 tournament to be held from 26/04 to 08/05/2022 at the Caja Mágica de Madrid (ESP), according to IMG, the tournament's organising company, on 20/04/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 249701
• Published on 26/04/22 at 15:30
©  News Tank
Weekly News Extra (18-22/04/2022)

• FC Barcelona (LaLiga Santander) is introducing new ticketing measures to combat the misuse of match tickets, following the massive purchase of tickets - more than 30,000 - by fans of Bundesliga side Eintracht Frankfurt who travelled to the Camp Nou for the Europa League quarter-final second leg…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 249441
• Published on 22/04/22 at 17:55
©  Houston Astros
MLB: Amazon installs new payment technology at Minute Maid Park, home of the Houston Astros (MLB)

Amazon, an e-commerce company, has partnered with the Houston Astros (MLB) and is installing its "Just Walk Out" technology in two food and beverage stores at Minute Maid Park, announced Major League Baseball on 13/04/2022. "Shopping at a location powered by Amazon's Just Walk Out technology…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 249425
• Published on 22/04/22 at 15:20
©  Wada
World Anti-Doping Agency: African broadcaster SuperSport becomes an official sponsor for 2 years

The World Anti-Doping Agency (WADA) has signed a sponsorship agreement with the African broadcaster SuperSport, according to the body on 20/04/2022. "The partnership is the first of its kind and will see SuperSport become an official WADA sponsor and continental partner for an initial period of…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 249370
• Published on 22/04/22 at 11:40
©  WHUFC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 249339
• Published on 22/04/22 at 10:20
©  D.R.
KPMG: Pierre-Marie Blois (ex-Sportfive) joins the sports division of the audit and consulting firm

Pierre-Marie Blois has been appointed associate director sports advisory at the audit and advisory firm KPMG, announced the man himself via the professional social network LinkedIn on 19/04/2022. After 13 years at Sportfive (formerly Lagardère Sports), first as legal advisor (2008-2015), then…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 249096
• Published on 20/04/22 at 15:30
©  J.League
J.League: TikTok, official partner of the Japanese football league from April 2022

TikTok, a video sharing platform, has become an official partner of the J. League, announced the Japanese League on 11/04/2022. "TikTok has a lot of Generation Z users, which is a segment we especially want to reach. Our hope is that through this partnership they'll learn about the league and…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 248931
• Published on 19/04/22 at 16:20
©  PSG
Exclusive Paris Saint-Germain: "We believe we're the biggest seller of jerseys in the world" (Marc Armstrong)

"We believe that we are the biggest seller of jerseys in the world now. With our kits and our lifestyle collection, we are outselling every other club and Jordan Brand is a huge part of that. The business has grown from nothing to huge within the Nike business in a very short amount of time…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 248880
• Published on 19/04/22 at 12:30
©  AB inBev
USA: AB inBev (beer) launches "National Recycling League" for MLB and NFL fans

AB inBev, a Belgian brewing group, has activated its partnership with the National Football League (NFL) and Major League Baseball (MLB) and launched the "National Recycling League", an initiative "aiming to reduce waste on game day," announced the group on 12/04/2022. More than 10 franchises are…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 248759
• Published on 15/04/22 at 17:55