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©  D.R.
Qatar 2022/Belgium: ING, Côte d'Or, Carrefour, GLS and Jupiler will not activate their partnerships

ING Belgium (banking and insurance), Côte d'Or (chocolate brand, Mondelēz International group), Carrefour (supermarkets), GLS (logistics) and Jupiler (beer, AB inBev group) will not activate their partnerships with the Royal Belgian Football Association at the 2022 World Cup in Qatar, according to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248812
• Published on 15/04/22 at 17:35
©  News Tank
Weekly News Extra (11-15/04/2022)

• For the first time in their history, the NFL and 14 of its franchises have partnered with crypto-asset operators - Socios.com for 13 teams and Blockchain.com with the Dallas Cowboys. • Atalanta BC (Serie A TIM) posted record revenues (including transfers) of €242.6m for the financial year 2021…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 248795
• Published on 15/04/22 at 17:00
©  Football Australia
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 248783
• Published on 15/04/22 at 16:00
©  NBA
NBA: Foot Locker extends partnership and community programme in Europe

Foot Locker Europe, the regional subsidiary of the US sporting goods retailer, is extending its partnership with the National Basketball Association from 2021-22 and for several seasons, announced the North American league on 13/04/2022. The two parties have been in partnership since 2010-11…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 248746
• Published on 15/04/22 at 12:30
©  Excel
esports: Just Eat (meal delivery service) enters the discipline by becoming a partner of Excel (GBR)

Just Eat (Takeaway.com), a Dutch meal delivery company, has signed its first esports sponsorship deal with the UK-based organisation Excel (LEC), on 13/04/2022. "With a focus on authentic engagement, Just Eat and Excel will collaborate on content, experiences and events both virtually and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 248677
• Published on 15/04/22 at 09:40
©  FFF
France/FFF: Arkema extends as title sponsor of women's top flight for 3 years until 2024-25

Arkema has extended an agreement with the French Football Federation (FFF) as title sponsor of the French women's first division (D1 Féminine) for a further three seasons, until the end of the 2024-25 season, announced the French chemicals and advanced materials group based in Colombes…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248635
• Published on 14/04/22 at 16:20
©  Cazoo
LOSC Lille: Cazoo (vehicle e-commerce), main shirt sponsor from 2022-23

Cazoo, a British online vehicle sales platform, is to become the new main partner and main shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) from 2022-23 as part of a "multi-year agreement," announced the 2020-21 French champions on 14/04/2022. "Cazoo will see its branding on the front of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 248587
• Published on 14/04/22 at 14:00
©  D.R.
Paris Saint-Germain: Goat (sneaker marketplace) to succeed QNB as sleeve sponsor 2022-2025 (€50m)

Goat, a sneaker and lifestyle accessories marketplace available in 170 countries, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) from 2021-22 and will become a sleeve sponsor from 2022-23 as part of a three-season partnership (2022-2025), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 248581
• Published on 14/04/22 at 12:30
©  FFT
Tennis: Oppo (smartphones), extends as a premium partner of Roland-Garros for 2022 and 2023

Oppo, a Chinese smartphone manufacturer, has extended as a premium partner of Roland-Garros for the 2022 and 2023 editions of the French Grand Slam tournament, announced Oppo France and the French Tennis Federation on 13/04/2022. In 2019, Oppo became the first Chinese brand partner of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248464
• Published on 14/04/22 at 11:40
©  D.R.
Bundesliga: Cazoo (vehicle e-commerce) signs its first partnership in Germany with SC Freiburg

Cazoo, a British online vehicle sales platform, will become the new main partner and main shirt sponsor of SC Freiburg (Bundesliga) as part of a "multi-year agreement" from 2022-23, announced the German club on 13/04/2022. Cazoo will become the shirt sponsor of all SC Freiburg teams and will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 248484
• Published on 13/04/22 at 17:00