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©  D.R.
FIFA: Xero (accounting for SMEs), second women's football partner after Visa

Xero, a New Zealand-based company specialised in accounting and management solutions for small and medium-sized businesses (SMEs), has become a "FIFA Partner" for women's football from 2022 and for several seasons, announced the world football body on 12/04/2022. The agreement covers the 2023…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248414
• Published on 13/04/22 at 12:30
©  OnePlan
Paris 2024: OnePlan (ENG, 3D mapping), official supporter of the Olympic & Paralympic Games

OnePlan, a start-up based in London (ENG) and specialised in 3D mapping, has become an official supporter of the COJO Paris 2024 to produce virtual maps of the Olympic and Paralympic Games venues, announced the two parties on 12/04/2022. "This is the first time an Olympic and Paralympic Games…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 248332
• Published on 13/04/22 at 09:40
©  D.R.
Formula 1: Volkswagen to invest nearly €1bn to enter F1 via Audi and Porsche by 2026

The German car manufacturer Volkswagen is expected to invest around €1bn by 2026 to bring its Audi and Porsche brands into Formula 1, according to specialised media reports on 08/04/2022. The group based in Wolfsburg (GER), which confirmed its intention to join F1 on 07/04/2022, is making its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248309
• Published on 12/04/22 at 16:50
©  UFC
UFC: Crypto.com enables fans to award cryptocurrency bonuses to their favourite fighters

Crypto.com has activated its partnership with the Ultimate Fighting Championship (mixed martial arts) to allow fans to award cryptocurrency bonuses to fighters "paid in bitcoin (BTC)" and "based on the exchange rate in US dollars," announced the crypto-asset company on 07/04/2022. This activation…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 248245
• Published on 12/04/22 at 15:20
©  D.R.
Germany: bwin extends its partnership with the DFB (cups, women's national team) until 2026

bwin, a Gibraltar-based sports betting operator owned by the British group Entain plc (formerly GVC Holdings), has renewed and extended its partnership with the  Deutscher Fussball Bund "until the end of 2026," announced the German Football Association on 06/04/2022. "The new agreement includes…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 248221
• Published on 12/04/22 at 09:40
©  NBA
NBA: after London and Milan, a third NBA Store in Europe to open in Paris in summer 2022

The National Basketball Association and Fanatics, an American manufacturer and distributor of licensed sports products, will open the first NBA Store in France, in Paris (FRA), during the summer of 2022, announced NBA France on 08/04/2022. "The new store, which will be operated by retail giant…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 248014
• Published on 11/04/22 at 14:00
©  News Tank
Weekly News Extra (04-08/04/2022)

• Volkswagen aims to bring its Audi and Porsche brands into Formula 1 from 2026. • SS Lazio (Serie A TIM) has posted a turnover of €71.56m and a net profit of €4.6m for the first half of 2021-22. • Australia has been awarded "preferred bidder" status to host the 2029 Rugby World Cup, according…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 248026
• Published on 08/04/22 at 17:55
©  Formula One Group
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (April 2022)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2022 Formula 1 World Championship. For this new season, which began on 20/03/2022 with the Barhain Grand Prix, three teams…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 247645
• Published on 08/04/22 at 17:00
©  adidas
UEFA Women's Euro 2022: adidas unveils shirts for five women's national teams

adidas has unveiled the shirts for five national women's teams (Belgium, Germany, Northern Ireland, Spain and Sweden) that will participate in the UEFA Women's Euro 2022 to be held in England from 06 to 31/07/2022 (originally scheduled for 2021), according to the German equipment manufacturer on…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Authorities, …
• Article # 247942
• Published on 08/04/22 at 16:30
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 247214
• Published on 08/04/22 at 16:05