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©  KNBV
Human rights/Qatar 2022: ING (bank) will not run a marketing campaign for the KNVB

The Netherlands-based bank ING will not activate its partnership with the Royal Dutch Football Association (KNVB) for the 2022 World Cup in Qatar, according to a spokesperson for the banking group who spoke to the Dutch daily newspaper De Telegraaf on 07/04/2022. "The human rights situation in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 247953
• Published on 08/04/22 at 14:00
©  CIO
Olympic and Paralympic Games: Deloitte (audit & consulting), IOC Top partner until 2032

The British office of the audit and consulting firm Deloitte will join the IOC's Top partnership programme for 10 years, until the 2032 Olympic Games in Brisbane (AUS), as part of a "first-of-a-kind partnership to advance the Olympic Movement," announced the body on 07/04/2022. "Deloitte will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 247905
• Published on 08/04/22 at 12:30
©  Liverpool FC
Premier League: Cardless, official branded credit card partner of Liverpool from 2021-22

Cardless, a financial technology and payment solutions firm based in the United States, which provides custom co-branded credit cards, has become an official partner of Liverpool FC (Premier League) from 2021-22, announced the Merseyside club on 07/04/2022. Cardless has the title of "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 247887
• Published on 08/04/22 at 11:40
©  Sport UnlimiTECH
Sport UnlimiTECH: "With digital there's no limit to the packages we create" (J. Jalouzet, AS Monaco)

"In recent years, many sponsors have been digital only. What is interesting now is the notion of 'unlimited inventory'. Without digital, we are limited: on a shirt, we can only put a certain number of logos and the presence of too many sponsors can be detrimental to the brands. With digital, there…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Digital, …
• Article # 247804
• Published on 08/04/22 at 10:20
©  D.R.
AC Milan: Konami to display its eFootball (video game) logo on the club's training kits from 2022-23

Video game publisher Konami will become the first training shirt sponsor of AC Milan (Serie A TIM) from 2022-23 as part of a multi-year agreement, announced the Milanese club on 07/04/2022. The Japanese publisher will feature the logo of its football video game eFootball (formerly named PES). The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 247841
• Published on 07/04/22 at 16:00
©  D.R.
UEFA: Topps becomes the official Euro 2024 sticker & trading card partner succeeding Panini

Topps, an American manufacturer of collectible cards and stickers, has extended its partnership with UEFA and obtained exclusive licensing rights for "official stickers, trading cards and collectibles" for Euro 2024 in Germany and Euro 2028 (the organiser of which will not be known until September…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 247693
• Published on 07/04/22 at 12:30
©  Formula One Group
Formula 1: Salesforce (CRM, sustainability), global partner of Formula One Group for €27.2m per year

Salesforce, a US-based CRM software company, has become a global partner of Formula One Group for five years (2022-2026) "to boost fan engagement and sustainability," announced the body on 05/04/2022. The deal will be worth $30m (€27.2m) per year, according to Sky News on 14/03/2022. Salesforce…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 247608
• Published on 06/04/22 at 17:00
©  D.R.
Sports betting: ban on the use of sports people in advertisements in the United Kingdom

British sports betting operators will no longer be able to use footballers "with a considerable following among under-18 on social media" in their UK advertisements, announced the UK Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) on 05/04/2022. The UK…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 247548
• Published on 06/04/22 at 09:40
©  Dave Cross Photography Inc
Exclusive Hospitality/Paris 2024: "Our products will allow everyone to attend" (Paul Caine, On Location)

"We spend a lot of time thinking about cost and we have yet to announce our pricing. The promise that we are providing to people in Paris, France or around the world is that we have economics and costs in mind. We are building products to allow for a democratic ability for everyone to attend the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Authorities, …
• Article # 247336
• Published on 05/04/22 at 17:00
©  Boston Red Sox
USA: a carbon-neutral fan experience at Fenway Park, home of the Boston Red Sox (MLB, baseball)

Aspiration, a US-based sustainability finance company, has become the "official sustainability provider" of the Boston Red Sox from 2022, an agreement that will make the Red Sox "a climate leader in Major League Baseball," announced the MLB franchise on 30/03/2022. The Red Sox will provide the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 247491
• Published on 05/04/22 at 16:30