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©  Real Betis Balompié
LaLiga Santander: Hummel succeeds Kappa as equipment supplier of Real Betis Balompié (2022-2027)

Hummel has become the official equipment supplier of Real Betis Balompié (LaLiga Santander) for five seasons (2022-2027), announced the club on 29/06/2022. Betis were previously partnered with the Danish brand from 1987 to 1990. "Hummel will provide Real Betis with the playing and training…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 257041
• Published on 30/06/22 at 16:20
©  AS Saint-Etienne
AS Saint-Étienne: Smart Good Things (beverages), main shirt sponsor for 3 seasons (2022-2025)

Smart Good Things, a French powdered drinks company producing environmentally friendly beverages, has extended its partnership with AS Saint-Étienne (Ligue 2 BKT) and has become the club's main shirt sponsor for three seasons (2022-2025), on 29/06/2022. The agreement was negotiated by Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256973
• Published on 30/06/22 at 14:40
©  Paris Saint-Germain
Paris Saint-Germain: ALL (Accor) extends until 2026 at a lower level of partnership

Accor, via its lifestyle programme ALL (Accor Live Limitless), is extending "albeit in a different capacity" its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) for four more seasons (2022-2026), announced the club on 30/06/2022. The French group will now display the logo of its…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 256958
• Published on 30/06/22 at 11:00
©  AC Milan
AC Milan: Puma extends partnership & becomes naming partner of the women's training centre

Puma is extending its role as equipment supplier and "official licensed partner" of AC Milan (Serie A TIM) from 2022-23 as part of a "long-term" contract, announced the Milanese club on 29/06/2022. The partnership covers all AC Milan teams. Puma has been in partnership with the Milanese club…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Sporting Goods & Brands, …
• Article # 256917
• Published on 29/06/22 at 18:00
©  Fulham FC
Fulham FC: World Mobile (telecoms/blockchain), sleeve and training kit sponsor for 2022-23

World Mobile, a British telecommunications operator built on blockchain, has become the sleeve sponsor of Fulham FC (Premier League) for the 2022-23 season, announced the club on 29/06/2022. World Mobile is thus extending, on a smaller scale, its commitment to Fulham FC, for which it had initially…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 256895
• Published on 29/06/22 at 17:05
©  FC Bayern Munich
FC Bayern Munich: Konami (video games) extends as a partner from 2022-23

Konami, a Japanese video game publisher, has renewed its role as the "official video game partner" of FC Bayern Munich (Bundesliga) as part of a "long-term extension" from 2022-23, announced the club on 29/06/2022. "The Tokyo-based global manufacturer of computer and video games has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 256862
• Published on 29/06/22 at 16:20
©  Babolat
Tennis: Babolat "official stringer" of Wimbledon from the 2022 edition

"Following a successful 10-year licensing agreement" Babolat has become the "official stringer" of the Wimbledon Grand Slam tournament from the 2022 edition, announced the French sports equipment manufacturer on 28/06/2022. "Babolat also becomes the official partner of tennis rackets, strings…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 256788
• Published on 29/06/22 at 15:30
©  Paris Saint-Germain
Paris Saint-Germain: Qatar Airways succeeds Accor as main shirt sponsor (€60-70m/year)

Qatar Airways has extended its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) to become the main shirt sponsor of all the club's teams from 01/07/2022, announced the airline upon the presentation of its Nike home shirt for the 2022-23 season, on 29/06/2022. This multi-year agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 256805
• Published on 29/06/22 at 12:30
Nike: a turnover of $46.71bn (+4.8%) from June 2021 to May 2022 and a net profit of $6bn (+5.5%)

The Nike group posted a turnover of $46.71bn (€43.3bn) for the financial year 2022 (from 01/06/2021 to 31/05/2022), up by 4.8% (-1%, on a currency-neutral basis) compared to 2021 ($44.5bn/€36.5bn), announced the American equipment manufacturer on 27/06/2022. The Nike brand accounted for 95.1…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 256757
• Published on 29/06/22 at 11:40
©  Olympique Lyonnais
Ligue 1 Uber Eats: adidas, the most represented equipment supplier with 10 clubs in 2022-23

With four clubs under contract (AC Ajaccio, Olympique Lyonnais, Racing Strasbourg Alsace and Stade Brestois 29), adidas is the most represented equipment supplier among the 20 Ligue 1 Uber Eats clubs in 2022-23. The German equipment manufacturer was also the most represented brand in the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 256642
• Published on 28/06/22 at 14:40