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©  Newcastle United FC
Newcastle United FC: noon.com (e-commerce) succeeds Kayak as sleeve sponsor for 2022-23

The Saudi-based e-commerce platform noon.com has become a sleeve sponsor of Newcastle United FC (Premier League) for the 2022-23 season, announced the club on 27/06/2022. "The partnership will provide the club with new ways to engage with fans in the Middle East, with supporters in the region…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 256673
• Published on 28/06/22 at 14:15
©  Clermont Foot 63
Ligue 1 Uber Eats: uhlsport succeeds Patrick as equipment supplier of Clermont Foot 63

The German brand uhlsport will become the official equipment supplier of Clermont Foot 63 (Ligue 1 Uber Eats) from the 2022-23 season, announced the Auvergne club on 27/06/2022. "uhlsport will exclusively develop the match kits, training kits and outerwear for all the club's teams, as well as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 256601
• Published on 28/06/22 at 10:20
©  ASO
Tour de France: Waze (GPS app) official supplier (men's & women's) for the next three years

Waze, a GPS navigation application, has become an official supplier of the Tour de France and the Tour de France Femmes avec Zwift for the next three years (2022-2024), according to Amaury Sport Organisation (ASO), the organising company of the two events on 27/06/2022. "Waze will support the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 256556
• Published on 27/06/22 at 17:05
©  AFC Bournemouth
Premier League: Dafabet (sports betting), main shirt sponsor of AFC Bournemouth (2022-2024)

Dafabet, a Philippines-based online sports betting and gambling operator, has become a partner and main shirt sponsor of AFC Bournemouth (promoted to the Premier League for the 2022-23 season) for two seasons (2022-2024), announced the club on 25/06/2022. Dafabet, which has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 256482
• Published on 27/06/22 at 14:40
©  D.R.
Ligue 1 Uber Eats: Umbro succeeds Kappa as equipment supplier of FC Lorient for 2022-2025

Umbro, a brand distributed in France by the Royer Group, has become the official equipment supplier of FC Lorient (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the Breton club on 24/06/2022. As part of the agreement, the brand will provide "technical match, training and away…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 256480
• Published on 27/06/22 at 14:00
©  World Rugby
Rugby: Canon, official imaging supplier of France 2023 & worldwide partner of New Zealand 2021

Japanese company Canon has become a "worldwide partner" of the 2021 Women's Rugby World Cup in New Zealand (08/10 to 12/11/2022) and the "official imaging supplier" of the 2023 Rugby World Cup in France, announced the GIP France 2023 and World Rugby on 27/06/2022. This is "the first time that…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 256449
• Published on 27/06/22 at 12:30
©  Stade Pierre-Mauroy
Naming rights: LOSC Lille's stadium renamed "Decathlon Arena - Stade Pierre Mauroy"

Decathlon, a French group that designs, produces and distributes sporting goods, has been awarded the naming rights to the Stade Pierre Mauroy (50,156 capacity) by the European Metropolis of Lille (MEL) for five seasons (2022-2027), announced the French group following a city council meeting on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Essentials Sponsors & Partners
• Article # 256428
• Published on 27/06/22 at 11:00
©  News Tank
Weekly News Extra (20-24/06/2022)

• World Rugby says it is "concerned by media reports in relation to alleged working conditions within the France 2023 organising committee" as described by the French daily newspaper L'Equipe in its 22/06/2022 edition. • DAZN has signed a distribution agreement in Spain with Orange from August…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 256365
• Published on 24/06/22 at 18:15
©  AFC Bournemouth
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 256349
• Published on 24/06/22 at 16:40
©  Bayer 04 Leverkusen
Bundesliga: Trive (trading) succeeds Floki (crypto) as Bayer Leverkusen's sleeve sponsor (2022-2024)

Trive, an Amsterdam-based multi-asset investment platform, has become a premium partner and sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for two seasons (2022-2024), announced the club on 24/06/2022. The agreement covers matches in the German championship and European competitions played…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 256341
• Published on 24/06/22 at 15:50